http://www.makingawesomesmiles.com
I am happy to promote this new web site for Doug Brossoit, DDS in Spokane, Washington. This custom Flash site will be enhanced with video from a DVD we have recently completed for Dr. Brossoit.
If you have never been to Spokane (and I lived there for three years), this site reflects the beauty of the Inland Northwest better than the local Chamber of Commerce media. Spokane is a medium-sized market that is very loyal to its own. This site is the ideal first impression for Dr. Brossoit. And... wait until we get the video on here.
That is two new, custom sites finished in two weeks. Wait until you see the next two from clients in Oklahoma City and Chicago.
Is there any wonder why DSM custom Flash designs are so in demand?
Wednesday, February 28, 2007
Sunday, February 25, 2007
What is 9/10ths of the battle?
I always tell our designers that if you have great graphics, it is not hard to make a great web site. I was reminded of this earlier this week as I was looking at John and Michael Bixby’s new web site and a few others we will be finishing in the next several days.
Today’s great advice is to invest in photography. It will make the biggest difference possible for your web site and your marketing materials.
Today’s great advice is to invest in photography. It will make the biggest difference possible for your web site and your marketing materials.
Friday, February 23, 2007
Need a good movie this weekend? Me, too.
With the Oscars coming this weekend, there is a lot of talk about movies... and a lot to read. I saw a story in the Dallas Morning News about a German movie that is a good bet to win in the Best Foreign Film category. It was called The Lives of Others and I have not seen it so I cannot recommend it.
However, I can recommend the best movie I saw last year... The Illusionist. It is on DVD now and I recommend it. This film about a Victorian era illusionist in Austria is nominated for Best Cinematography this year. Edward Norton plays the lead.
The Prestige, another movie about turn-of-the-century magicians that had a much higher profile director and cast opened weeks later. That film as great, too, and it is also up for Best Cinematography this year.
Either is a great rental for different reasons. I wouldn’t mind owning both. But, if you want a for-sure payoff, go with The Illusionist.
Enjoy.
However, I can recommend the best movie I saw last year... The Illusionist. It is on DVD now and I recommend it. This film about a Victorian era illusionist in Austria is nominated for Best Cinematography this year. Edward Norton plays the lead.
The Prestige, another movie about turn-of-the-century magicians that had a much higher profile director and cast opened weeks later. That film as great, too, and it is also up for Best Cinematography this year.
Either is a great rental for different reasons. I wouldn’t mind owning both. But, if you want a for-sure payoff, go with The Illusionist.
Enjoy.
Thursday, February 22, 2007
Think of this while making your marketing budget
In case you haven’t noticed, AT&T is absorbing the its wireless brand, Cingular. The transitional ads have been running about three weeks now. Cingular was developed as a stand-alone brand for wireless service but AT&T is responding to market research that showed consumers prefer bundled services. So, AT&T is investing in un-doing everything they have put into building the Cingular brand.
So what does this mean to you? There is a lesson on spending in this for you no matter the size of your practice or small business. If you are in an area where the ads are running, try to notice how many you see in a week... or if you are a real media junkie, how many you see each day.
The point is, this is how you spend to influence brand.
One of the biggest issues new clients bring to us relates to spending on media. A big buy for you does not even get a major brand started. That is because branding in the media requires a good campaign plus two key factors: money and frequency. As a small business servicing a niche, you are not going to get any breaks. For you the hill is higher.
AT&T are spending millions on re-establishing an element of one of the strongest brands in advertising history. And, there is a good chance that you learned about his here. What does this say about what you can afford and how you should be allocating your marketing funds.
This is one of the best areas in which we advise our clients. I can’t tell you how many ad campaigns we have discovered that are just money pits... and the client keeps them going because they do not know any better. Well, I can tell you... there are better options out there.
Direct marketing, one-to-one marketing, Internet marketing... they are all more cost-effective strategies if you feel like you are throwing away your money on an ad campaign that is not working. And, if you have to ask if its working... it usually is not.
So what does this mean to you? There is a lesson on spending in this for you no matter the size of your practice or small business. If you are in an area where the ads are running, try to notice how many you see in a week... or if you are a real media junkie, how many you see each day.
The point is, this is how you spend to influence brand.
One of the biggest issues new clients bring to us relates to spending on media. A big buy for you does not even get a major brand started. That is because branding in the media requires a good campaign plus two key factors: money and frequency. As a small business servicing a niche, you are not going to get any breaks. For you the hill is higher.
AT&T are spending millions on re-establishing an element of one of the strongest brands in advertising history. And, there is a good chance that you learned about his here. What does this say about what you can afford and how you should be allocating your marketing funds.
This is one of the best areas in which we advise our clients. I can’t tell you how many ad campaigns we have discovered that are just money pits... and the client keeps them going because they do not know any better. Well, I can tell you... there are better options out there.
Direct marketing, one-to-one marketing, Internet marketing... they are all more cost-effective strategies if you feel like you are throwing away your money on an ad campaign that is not working. And, if you have to ask if its working... it usually is not.
Wednesday, February 21, 2007
Another great DSM web site
Congratulations go to John and Michael Bixby of The Atlantic Center for Advanced Dentistry! We launched their new web site today at www.drbixby.com.
DSM Art Director Julie Teasley was the designer and she did her usual fantastic job.
BTW: A note to all who want an original Dog Star Media custom web site: Do what the Bixby’s did and invest in photography. Top flight, professional photography is always a smart addition to the site. Notice how sharp and well-presented the photos are on drbixby.com.
DSM Art Director Julie Teasley was the designer and she did her usual fantastic job.
BTW: A note to all who want an original Dog Star Media custom web site: Do what the Bixby’s did and invest in photography. Top flight, professional photography is always a smart addition to the site. Notice how sharp and well-presented the photos are on drbixby.com.
Friday, February 16, 2007
Movie idea for you
My wife Amy has been looking for an au pair to join our family for a year. Our youngest is about to be 3 which is the age we got an au pair for our oldest five years ago. Anyway, when Amy was describing to me the South African girl who she selected, she told me that she was reminded of Catherine O’Malley, a friend of ours from Australia.
Catherine had a great, fun personality with a real spirit. But, one of the most memorable things about her is that she used to be a County Agent in Australia for an area that included Parkes, a small rural community in New South Wales. This little community played an unexpected role in televising the moon landing in 1967. Based on the true story, the movie The Dish starring Sam Neill and Patrick Warburton is an unexpected delight. It’s my recommendation this week.
Enjoy.
Catherine had a great, fun personality with a real spirit. But, one of the most memorable things about her is that she used to be a County Agent in Australia for an area that included Parkes, a small rural community in New South Wales. This little community played an unexpected role in televising the moon landing in 1967. Based on the true story, the movie The Dish starring Sam Neill and Patrick Warburton is an unexpected delight. It’s my recommendation this week.
Enjoy.
Wednesday, February 14, 2007
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