Let's get right to it; we have some big announcements for January. First of all, we will be making some new releases next week at The
American Academy of Cosmetic Surgery 24th Annual Scientific Meeting in Orlando. This will include some special price incentive offers on our most creative services. Since not all of our blog subscribers are AACS members and many are cosmetic dentists, I am going to extend the special offers to all of you in the form of web coupons.
At the AACS meeting, we will be offering some price specials on web site design. Each Dog Star Media team member in attendance will have a few special price offers to use, so make sure to ask for the discount. Most will be for a Special Price on Flash or Flash Video web sites. I will just tell you now that you can save $1500 with one of these coupons. So, anyone who wants that same break can get it now with the coupon above. The first three that reply with a downloaded version of the coupon in their email get the special price.
And, for the meeting, we are re-instituting the Introductory Pre-Sale Price for The Cosmetic Channel™ Subscription Webcasts to celebrate the debut of the full web site for TheCosmeticChannel.com. This new web site introduces you to all the new products and features at The Cosmetic Channel™. Our goal with the The Cosmetic Channel™ is to create an online environment where prospective patients can meet cosmetic dentists and surgeons while learning more about cosmetic procedures. Many of you are subscribed to the monthly video webcasts branded The Cosmetic Channel™, now it is time for you to start working the message board community. And, for cosmetic surgeons, use the amazing new Post-Operative Health & Fitness DVD Series that is designed to help patients recover from specific surgeries. Oh, and by the way, we have a way to turn it into the best referral tool you have.So, celebrate with us and take me up on this renewed offer at $240/month to put fresh, new video each month from The Cosmetic Channel™ on your web site. You can sample the videos next week when we go live with the new web site.
Finally, we will be debuting both Cosmetic Breast Surgery and a Healthy Lifestyle and
Liposuction and a Healthy Lifestyle DVDs at the AACS meeting. We will be offering special prices that also guarantee one, low price for a lifetime for practices that make their first DVD orders at or before the AACS meeting. So, if you are not going to Orlando for the meeting, contact me at donald@dogstarmedia.com to discuss the DVD series and sign up soon. We are planning for the special to end with the conference.Oh, and we decided to adjusted the price to make it easier for you to resell the DVDs to patients (just like a compression garment). The DVD is normally priced at $24.00. Anyone ordering before or at the AACS meeting will be guaranteed the price of $20/unit for a
lifetime. DVDs are sold in packages of 10, so your first purchase of $200 on or before the meeting guarantees the $20 price
($200 package price) for as long as you like.
In addition, you can opt to customize your DVD. A customization package tastefully adds your photo, phone, web site, address, philosophy and quotation to the outer packaging and print it on the silkscreen design of the actual DVD. The cost for
customization is a one-time fee of $1600. Once you have customized your DVDs, you are guaranteed the all-time low cost of $20/DVD and $200/10-pack. Suggested retail to patients is $30.
We believe that a post-surgical health & fitness DVD has a chance to be your marketing “silver bullet” when it comes to affecting and improving your ability to generate referrals. With this customized DVD in the homes of your patients, so many prime networking and promotion strategies are tied into it, we believe the DVDs are well worth the attempt, especially at such a low price.
There is one, final benefit to customizing your DVD. TheCosmeticChannel.com will feature a message board community that we want our clients to use to their advantage. We will be marketing The Cosmetic Channel™ on search engines and in a very sophisticated online marketing strategy. Our clients are invited to meet prospects, answer questions and promote their practices (within our reasonable rules) on the message board community. However, clients that order customized DVDs, will be invited to become moderators on specific Topics of Discussion (such as Questions about Breast Surgery).
Wow! There is a lot coming from Dog Star Media and The Cosmetic Channel™ this year. And, this is just the beginning. Just look around on the Internet. On the pages you check daily, are you seeing more video? I am. And, this is the year you should be making moves to maximize the power of video for your practice, both online and in the patients’ home.
I invite you to download the coupons and take advantage of the special offers.
