We use tracking strategies with our retainer clients and we recommend them for my coaching clients. One is a tracking number strategy, where a unique number that traces calls is placed in ads, on the web site in in the call to action on a marketing piece. It tells us where the real calls come from.
Through an analysis of actual responses and, when you watch where your web traffic comes from) it becomes obvious that most calls to action start with one action: Checking you out on the web.
For some of you who have good or great web sites, you are in good shape. However, for those of you with sub-par, outdated or poorly constructed web sites, I have bad news. This is how you appear on first impression to most new prospects.
This can have a quiet but devastating effect on your new business potential. And, these days, when competition is heating up for the available business, you don’t want to make a bad first impression.
The last blog I wrote about web site quality (Feb 26: 10 Signs you need a new web site) triggered a pretty big response. If you are out there wondering what you can do, I want to make three of you a timely incentive.
For cosmetic medicine and dentistry, you should make a great first impression with Flash. Our cost of a Flash web design is $7500, about middle of the road in terms of cost but the design is custom... so the value is definitely there. If you are among the three doctors or dentists out there who are the most motivated to make a better first impression on the web with a Dog Star Media Flash web site, just contact me at donald@dogstarmedia.com. I will give a $1500 discount on a Flash web site to the next three doctors or dentists that mention this offer and begin their web site design in April.
Improving your first impression just got 20% less expensive if you move quickly.
