I am happy to announce that Dog Star Media has been selected as one of handful of media design companies to participate in a new pilot program with a top national pay-per-click company. We will be offering web design, video and other creative services. Details will be released in the near future. It’s a pretty big honor and I am fairly certain that the reason we were chosen was because of our excellent media design for high-end small businesses such as cosmetic surgeons and cosmetic dentists.
As I was preparing online materials for their RFP interface, I came across this video which illustrates your options for web design. It is worth watching, even if you have seen it already.
I thought it was a good reminder for all of you how you can be more competitive on the web. Now more than ever, prospective patients are going to your web site. If it gives a bad impression, it is just as bad as
1) Not taking their call when they call you.
2) Treating them poorly in your reception room or in your practice.
3) Ignoring their requests for more information.
4) Giving them the impression that you have enough business and do not care whether or not they become your patient.
Hard facts but true. These are first impressions you never want to make in person. Why would you want to make a bad first impression on the web? A web site that is lacking undercuts everything you are doing in marketing your practice. If you need it and you need a break in paying for it now, let me know. I will work with you. The worst thing you can do right now is to not have a great design or be working toward making your site more compelling. It is expected on the web by now.
