When I met Dr. Janet Neigel, she introduced herself as the south New Jersey version of Dr. Susan Hughes. I bet almost every cosmetic surgeon reading this has either met Dr. Hughes or knows her from her involvment in the AACS. It is kind of fitting that we have web site debuts for both of them at the same time today.
Dr. Neigel launched her great, new Flash web site today at eyelid.com. Sleek and stylish, this new site is easy to navigate and has a high-end cosmetic look.
We are updating Dr. Hughes’ pre-existing site in several ways but the most dramatic change has been the addition of web drop video. You can see it here at drnewyou.com. What a difference it makes when you see Dr. Hughes in person speaking to you, explaining the benefits of her surgical skills and welcoming users into the site and her practice. Short, focused video like this is easy to produce and instantly gives you an advantage over competitors. Like I said in last week’s blog, it makes conditions unequal, tipping them in your favor online.
Both of these sites are an example of how the game is being raised on the Internet. On all of my coaching clients’ data, the Internet has taken on an even bigger role in the current business climate. What can you do to make yourself more competitive ASAP? You can start my making a presentation on your site that is designed to stop the shopping. Video of the doctor speaking is something that does this, so is an excellent site design.
Congratulations to these two NJ cosmetic surgeons. They are doing it the right way online.
If you want more information on these and other Internet strategies, please email me today at donald@dogstarmedia.com.
