A few weeks ago, I wrote about using the Display Ad program at Reach Local as a rebranding program. For those of you who missed that, the idea starts with Pay Per Click with Reach Local. When a visitor clicks through on a paid ad from Reach Local, their cookie is remembered. Later, when that visitor comes back on the Internet and visit sites that offer display banner ads in Reach Local’s program (popular sites like Yahoo or Facebook), your ad comes up on their visits. In other words, your banner ads follow these past visitors to your web site, like a smart ad placement... a very smart one.
The idea is basic advertising, multiple repetitions. And, how do you make that more powerful? Video of course. These ads were cut down from Dr. Pat McMenamin’s web site video and created for his coming banner display ad campaign. So, now, past visitors come to his web site, who have seen him talk about cosmetic surgery on the site, will be reminded of that visit not only graphically, but with video.
Here is a sample of what this can look like:
welcome ad
breast augmentation ad
lipo ad
If there was ever a time to add video to your web site it is now, since it is a simple extension of that project to create re-branding display banner ads for programs like this. If you want to add this sort of enhancement to your site and your rebranding, contact me at donald@dogstarmedia.com.
