Congratulations to Dr. Richard Dolsky in Philadelphia on the additional 2000 visitors to his web site he got last month. He is in our Keyword SEO program and is paying close attention to his tracking including using a tracking number on his web site.
In our conversation earlier this week, he said the same thing I hear on all first tracking number review phone calls: “Wow, I didn’t realize the phone was ringing so much.” I hear that all the time. That fact is, without real hard facts, you don’t know.
When we started working with doctors and dentists, I was told they like science so anything that is measurable scientifically is considered a good thing. I think it is one reason our tracking number offer has blown up so big this year. There is nothing like hard data for decision making.
We take this approach in our Keyword SEO program, too. This is because optimization and traffic are two different things. Most people assume that optimization automatically equals more traffic. Not in every case. This is why, yes, we will optimize your site but we also recommend that you keep a close eye on your web traffic and track your calls. This is because when people buy optimization, what they really want is more traffic and more responses. So why would you not keep an eye on that as a prime indictator?
I am always surprised by the people who do not want to know detailed tracking. I can’t imagine not making a minimal expense in tracking numbers and detailed web traffic if you are spending thousands each month to advertise. Surprised, yes, but I know the reason. There are many people who don’t want to know the truth. Many fear that they will see a very low number of calls or web traffic.
The truth is almost everyone tells me they did not know they were getting so many calls. If you want to know more about the tracking we recommend for SEO or about tracking numbers, please email me at donald@dogstarmedia.com.
