In July, Dog Star Media clients recorded 1,173 phone calls from media placements and web sites. Even in July, which is typically the slowest month of the year, call volume remains steady. This is pretty important knowledge for those clients as they gear up for the stretch run on 2009. Knowing who is calling from which medium is giving these clients an advantage on sharpening the sword on their marketing coming out of the summer. Again, this is one of the many benefits of using tracking numbers for your phone calls.
A few examples of how our clients are using tracking numbers:
1) One is using it to measure how two competing television campaigns are paying off in direct calls. One station is performing consistently, the other is not.
2) Two are measuring an ad placement in a regional magazine that is being shared with other doctors from the region.
3) Dozens are measuring the calls coming from their web sites. Nearly all are finding out that the number of calls coming from their web site far exceeds what they thought was coming in.
4) One client is placing tracking number in all their yellow pages ads to determine the effectiveness of all the placements.
And, there are many other stories. In July, those stories add up to 1,173 calls. How many calls did you get from your ad placements and web site last month? Do you know for sure? If you do not, why would you not want a tool that tells you EXACTLY what you are getting?
For more information on tracking telephone numbers, please contact me today at donald@dogstarmedia.com.
