Email Marketing and Blogging

All I had to do was miss a few blog posts and I was quickly reminded of the importance of email marketing. For more than five years now, I have consistently posted good marketing info into my blog, only missing the odd date here or there over holidays and vacations. Over the past few months, we have had some transitions in the email marketing department. We changed email marketing programs, which has caused us to be unable to email to some addresses and I have simply missed a few weeks as I have been working on a very time-consuming project.

And every day, someone has asked me why they had not received my blog recently.

This reminds me of the first thing I tell clients about email marketing. Offer good information and be consistent. This is how you build a following. You don’t have to offer a lot but, if it is good, people will follow you, expect your contact, anticipate receiving it and miss it if it does not come to them. This is exactly what I experienced.

So, here is my recommitment. Every Tuesday, you will see my marketing blog. We will complete our transition to our new email program and give our email data a good scrub. In a few weeks, the Dog Star Media blog will be back full strength, going out via email but also from Twitter, Facebook and LinkedIn. As we work on this, let me know from which medium you prefer to receive your blog notifications.

Why not join me? Let’s all be regular in building a good audience for our blog and social network communications.