We just had a visit from Dr. Bill Middleton in our Dallas studio. Many of you AACS members know him from his cosmetic surgery practice in Toronto.
Dr. Middleton flew into Dallas after attending Tulsa Surgical Arts’s CME course on surgeries After Massive Weight Loss. The point of his trip was to shoot 15 short videos on why you should choose his practice for those 15 procedures. These videos will go on his web site, offering excellent access to prospects checking him out. In addition, the videos will be listed on YouTube and on Google Video.
While he was here, he shot some opening video for his web site and shot custom openings for the Post-operative Health & Fitness DVDs he will get from The Cosmetic Channel™. It was a very productive use of a quick-turn trip to Dallas. We offer all clients the use of our specialized Chromakey studio at no cost when they make video with us.
Dr. Middleton has the right idea. He has been on television in Canada on several shows and understands the idea of offering access. This is right in line with the concepts we teach at Dog Star Media. He knows what we know. That if people see you, hear you and get a feel for you early, that they are more likely to come and visit you... maybe even first. Thirty seconds of carefully crafted video message here or there, especially on your web site or in the homes of your patients, can make all the difference in helping them trust you enough for a visit.
I just gave a lecture in Tulsa at the CME course that I referenced above. In the lecture, I asked the question, “If all factors were equal, do you think that a prospect would choose them for a procedure based on merit? ” Most do, of course. You probably think that, too and most likely you are right. However, all factors are not equal.
You cannot control who gets to a prospect first, who a prospect finds first and you cannot control how your competitors present themselves. What you can control is HOW you are presented. Video offers access. Watch a short clip from a Flash video web site and ask yourself the impact it makes. You hear the doctor, you see the doctor, you begin to know the doctor.
If you are not using video in your practice, you are inviting someone else to make the better impression first. It is just a fact of the web.
Factors are not equal and they will not be. You should be planning on tilting them in your direction by using the power of video.
