What is the best way to start marketing a new practice? Ask our client Dave Thomas from Ohio. Here’s the answer: A few months before you open the doors, launch your web site and begin your Keyword SEO. This ensures that your new identity can be submitted to search engines and recognized on related keywords well before you need the web to start working for you.
Dr. Thomas opens his new clinic in July. But this new HTML web site: http://www.valleysurgicalarts.com gives him a few months head start for those searching for cosmetic surgery on the web. And, we know that is pretty much everyone who is searching for information on cosmetic surgery. So... Good choice.
Creating a web site can take some time and it is best to do it before you need it. The same is true for integrating all of your marketing steps into day to day operations for the practice. It all comes down to making sure marketing is not an extra thing to do. It should be part of your advanced planning and part of your regular operations.
So congratulations to Dr. Thomas and two doctors opening practices later in the year, Dr. Mike Thornton near Fort Worth, Texas and Baytown’s Dr. Edward Pina. All three of these doctors are starting early, putting in their infrastructure and making proper marketing preparations before opening their doors with a cosmetic practice. Dog Star Media coaching and design and video services are playing a part for all three and I have no doubt that they will get off to better starts because of it.
TEASER TIME:
The Cosmetic Channel™ is prepared to announce two of the new shows we are producing for Season 2. The first is a show on Facial Surgeries where Cristen Cobb, (named Dallas’ edgiest stylist by Allure Magazine) will create cut, color and style hair to compliment six different facial cosmetic surgeries. The show will discuss the makeover potential of each kind of facial surgery. Edgy, fun and stylish, this show will be shot live during the styling and will be hosted by The Cosmetic Channel™ host, Cynthia.
We also will be creating three variations on our most popular format of show, the Vlog show. These conversations shows will be shot with three LVI graduated Cosmetic Dentists. Each dentist brings a specific angle to the discussion which will give a unique content to each topic.
More new shows are coming! However, the big announcement is that Season 2 will be available for online video service and DVD at the same time. Season 1 shows are available now for office DVD, so check out what is available on TheCosmeticChannel.com
