I considered calling this blog “Zen and The Art of Marketing Your Practice” but I will save that for another day. Heading into next week which will be truncated by the long Fourth of July weekend, this is the perfect time for a little reflection. There is something you want right now, probably growth and smarter marketing if you are reading this blog. So, what is stopping you?
Nine times out of 10, that bottleneck is you. And, yes, I know... you are busy... now is not a good time... can’t focus right now.... there is always a good reason not to act on your instincts to move forward. If this sounds familiar, you are blocking. Stop blocking.
Have you ever considered this? Each week I point out a solid marketing concept or tool in this blog. What do you do with that information? If you read this blog every week and file the information away for later, you are only putting off the prosperity that these strategies and tools can bring you. You are blocking the flow of abundance that I am sending your way, complete with details and examples of how to do it. When you stop being the bottleneck and follow your gut on what you know is the next marketing move you should be making, the power of what I am sending to you will begin to work for you.
Hopefully, at some point in your life, you have experienced abundance. In short, this is the idea that “more for you does not mean less for me.” Abundant people participate, try and follow the positive instincts inside themselves. They are willing to risk mistakes because they know that one mis-step is not the end of the world. And, abundant people reap the kind of rewards we all want. You can find this message in all kinds of places these days as writers, motivators and spiritual leaders are trying with dedication to get people to think and act with positive energy. Personally, I experience it myself all the time. If you want positives and improvement to come to you, putting it out there first is the best way to get the pump started. Someone has to go first. If you know this, why not be the one who puts something out there.
So how does this tie into marketing your practice? For the past several months, I have been writing about offering access to yourself. I have been talking about video. I have also been waiting for a good time for my readers to reflect on what kind of message they are sending to their patients and prospects. What, if any, message are you sending? Most of you are not sending any message that easily educates and primes the pump with these people. Is it any wonder why you return to this blog each week looking for marketing answers? If you are not putting out the right kind of message with the right kind of media in the right place and time, then you are blocking the flow of information, intangibles and access from yourself to your prospective patients.
That's right. It is all on you. So, I ask that you try this. You want your business to improve and prosper. Here is an idea that will allow you to start meeting this goal along the easiest path possible. All you need to do is act. Stop blocking and follow your instincts if this sounds like a good idea.
Test your abundance and instincts.
You have a 10X better chance of success when marketing through existing relationships. In other words, the people who come to see you already are more likely to respond to your marketing messages. This can result in new procedures and more referrals. Instinct Test 1: Do you feel comfortable with these people who trust you already? They feel the same way and as a result, they are more open to what you will suggest.
How are you actively presenting all the options to these people? In most cases, the answer is that you are not. And, of course there is always a reason why you are not doing it. Instinct Test 2: Do you feel like if you only had more time with these people, you could get more value from them, both through more treatments and through more referrals? Do you see that the bottleneck is you and your limited time to give people access to you?
So, why are you wasting their time and yours. It is true what they say in business that time is money. Time is also the opportunity to invest. Instinct Test 3: Do you feel like there are a lot of practices using video in their reception room to influence and educate patients? Does your gut tell you that this is a good idea?
Allow me to repeat my offer:
Last week, I announced a special for June and July from The Cosmetic Channel™. It is for a customized DVD of our specially designed marketing shows for cosmetic surgery and cosmetic dentistry. The special offer included a FREE 19" Widescreen Flat-Panel LCD Tabletop HDTV/DVD for your reception area. Basically, the special allows you to simply plug and play. No real effort is needed other than to order the DVDs and to be willing to let the information and access to flow. You can see examples of the shows at this link: http://www.thecosmeticchannel.com/thecosmeticchannel.html
The offer is this: Buy at least one show (six (6) four-minute episodes on different related topics) on DVD from The Cosmetic Channel for $960 and receive two specials. We will produce customized 20-second between-show bumpers for your practice at half price ($600) and send you a FREE 19" Widescreen Flat-Panel LCD Tabletop HDTV/DVD for your reception room. This size unit was specially selected for its ease of use, portability and appropriate size.
You can be rolling customized video messages on a 28-minute loop for a one-time fee of $1560.
This offer is good through July 31. New shows are being produced as I am writing this including a show for cosmetic facial surgeons (The Cosmetic Channel Makeovers) and three talk/interview shows for cosmetic dentists featuring LVI graduates and instructors. We know our market and all the videos produced from The Cosmetic Channel™ hits the mark, are short and watchable and will work to help you get that message and that access out there. This offer is meant to be a slam dunk for our clientele.
The only thing standing in the way to using this strategy is you. What is your instinct telling you about how this would work? How about how easy it would be to just plug this in and let it work for you in reception room time where people are reading magazines instead of hearing about your many offerings? We have narrowed this down to one decision and one expense. This is not a project that requires your time. All that is required is for you to make the order. We will do the rest. We have made this offer objection-free. Making this one-time expense now will begin paying off immediately with the seeds you sow by using the power of video in the right way. An abundant thinker makes this expense knowing that it will be returned in the form of more value from patients and referrals from a better-educated patient base. You see, there is really no risk at all with this offer.
Many of you responded to last week’s blog, more than the usual weekly response. This tells me that I hit a nerve with this offer. Look at your instinct tests and act abundantly to spread your message to the people with the best odds of being of greater value. It starts with you and it can start right now. Email me at Donald@dogstarmedia.com to take me up on this special. Listen to your gut and be abundant with your message and access to yourself.
