We are very happy to announce another season of our successful video programming product, The Cosmetic Channel™.
Those of you who are subscribers, users of the in-office DVDs or are simply aware of the product from my blog will know that in Season 1, we offered video on demand on our subscribers’ web sites. After listening to your feedback, we have made some adjustments to make The Cosmetic Channel™ even more effective by allowing the programming to be used in multiple venues.
Now, for the same low monthly subscription rate of $240/month, you can use the videos 1) On Demand on your web site, 2) as an in-office educational DVD and 3) as the target link of an email marketing campaign that we will conduct for you once each month. This change in use comes from our emphasis on the VIP or Video-Intensive Practice concept I have promoted in my blog for several months now. VIPs use video in the three key areas where video can best influence patients and prospective patients: on your web site, in our reception area and in their own homes. The Cosmetic Channel™ videos on Season 2 subscriptions will put educational video in all of those venues.
I don’t think there is any doubt that using reception room video is critical to planting seed with a valuable market segment that already trusts you. Placing those same video shows on your web site on demand will add interesting video content to your web site that is more likely to be watched than any detailed written content you have. And, through email marketing, you can reach out into the homes of your circle of influence with a video prompter to educate and stimulate the production of referrals. If you doubt the email marketing part’s effectiveness, don’t... it is how you got to this blog after all.
We offer shows for cosmetic surgeons on Breast Surgeries, Facial Surgeries and Body Surgeries. We also have shows on injectables and on skin treatments. For cosmetic dentists, we have talk shows featuring cosmetic dentists with LVI backgrounds who will speak your teaching language about cosmetic, neuromuscular and advanced dentistry.
And, later this year, we will be offering Spanish-language shows for Breast Surgeries, Facial Surgeries and Body Surgeries as well as a new longer program in which facial surgery patients get a hair and makeup makeover to go with their new look in The Cosmetic Channel™ Makeovers.
Subscriptions are only $240/month for one show. After a year, the DVD is yours and you may renew shows or change programming. This is an unprecedented offer because it touches so many different kinds of prospects in so many different ways. This strategy affects upselling and it affects referrals. It is designed to be the best value out there at only $24o/month.
Why not try The Cosmetic Channel™? If you are interested, please contact me at donald@dogstarmedia.com. We can have this working in your office and online right away.
