There are a lot of you who are turning to marketing a little bit smarter right now during the slow down. That is good and I offer plenty of good advice on that in my coaching program. However, I have spoken to several doctors and dentists in the last few weeks who had wanted to make a major step forward in their web design this fall but are holding off due to cashflow concerns.
It is a real paradox in times like this. At the time when you need to be most competitive, cashflow can hamstring your immediate needs to improve your ability to be more competitive. Normally, Dog Star Media does not offer financing plans but these are far from normal times.
I made this offer to two doctors this month to try to get them what they need now. And, after some consideration, I am willing to do this for up to 5-6 practices that want to take advantage of our “bailout” program. We will spread out the costs of a Flash or Flash Video web site over up to 10 months, making monthly payments around $1000/month. This greatly reduces the immediate out of pocket expense, eliminates you having to finance it with interest to get it now and more importantly sharpens the sword during slower times.
Here are some Flash and Flash Video sites we have done this year. If this is something you could use now to improve the marketability of your practice, we will work with you to get you what you need now.
www.EastBaySurgicalArts.com
www.SpokaneDerm.com
www.MiddletonCosmetic.com
www.StonebrookDental.com
On another note, we are about to produce a series of Cosmetic Surgery episodes in Spanish for The Cosmetic Channel™. We are looking for a fluent or native Spanish-speaking surgeon who wants to have a breast and body surgery video series that features you on camera. You would get a custom made set and versions of your show would then be available to the market on The Cosmetic Channel™. We have made this package very affordable for the right doctor and I look forward to whoever this casting call turns up as a potential Spanish-speaking host for our breast and body shows. For more information or to pre-order these Spanish Language DVDs and web videos for your practice, please contact me at donald@dogstarmedia.com.
