Dog Star Media clients with call tracking accurately tracked 648 calls in April using tracking phone numbers. Reports were reviewed and posted today.
As more clients begin using our tracking number service, we can see some trends appear as we look at the big picture. Many of our clients use different overall strategies and, of course, behavior vary from market to market. Market size varies, too. However, one trend is very clear. Web site calls outperform all other mediums being tracked. Usually, out-pacing them by a large and surprising amount.
What does this tell us? That Internet strategies should be the priority and that most offline visibility is probably pushing people onto your web site. This should put a premium on how you are presenting yourself on the web. This might explain why we have had a rush on web sites over the past month or so.
Today’s first bit of advice while all this is top of mind: If you are not tracking your calls, you really are missing out on vital marketing information. And, secondly, if your site is not making the sort of impression you need to convert traffic into calls and contacts, it is probably hamstringing all your other efforts.
If you are interested in upgrading your presentation on the Internet and/or tracking your calls, please contact me today at donald@dogstarmedia.com.
