We have had a lot of requests for new web sites in the past few months. I think this may be part of it. Today’s news about the dramatic jump in consumer confidence has the stock market off and running but it is also bringing into play a small business axiom I reference all the time.
Since we work with small businesses, we often are the last ones to see any economic trouble and we are the first ones to see new surges. It is pretty clear we are in a new surge and I am wondering if it is because most of you are experiencing some of this new boost in consumer confidence, both on the giving and receiving end. The timing seems pretty spot on for what we are seeing right now.
In this new ramp up, we are seeing a very consistent response. Our clients are seeing their web sites as the focal point of their marketing strategies which means some serious makeovers are underway. It is time to remember that your web site is your first chance to be convincing, not just informative. We are seeing smarter and sharper SEO strategies, more people enrolling in my coaching program to make sure that no stones are left unturned and more people interested in Pay Per Click strategies. The NET/NET is that the stronger players are starting to assert themselves on the web.
The ones who fought through the slow time are out to a lead but there is still time to stake out a stronger, more convincing position on the web. In this new shakedown, the classic elements of a makeover are in play. Emphasize and embellish your strengths, de-emphasize your weaknesses and pull it all together with an improved presentation. It is all about first impressions and your web site is your first impression. Just like you are making over a patient, it very well might be time to make over your web site.
If you have been wondering if your online look and feel has been holding you back, now is the time to start fixing it. If you are interested in redesigning your web site in Flash, HTML or both, please contact me at donald@dogstarmedia.com.
