In May, Dog Star Media clients using our tracking numbers recorded 852 calls. How many calls came from your web site last month? How about from your print ads? If you are not seeing the importance of adding this important tracking feature yet, maybe you need a little more detail.
In addition to the calling details (time called, Caller ID information, length of call, etc.), we learned the following general information. Here is something that can help everyone. Across the board, the day that sees the most calls is Tuesday. How can you prepare better for that?
There is a lot more information that is generated from tracking the phone calls that originate from your media. It is a great evaluation tool for the effectiveness of your media expenses and a great validator for expenses that are working well. Plainly put, it is the most highly recommended marketing tool we offer.
In other news:
Charlie reported to me that many of our clients are making strong gains in the rankings associated with our Keyword SEO program. I always respond each month with the same question, “What trends are you seeing?” This month his answer was that the clients making the biggest gains are the ones who have been in our program the longest. This proves out what I have said about SEO, that it is important to pick a program and stick with it. Time is a factor with SEO, if you turn your efforts on and off (meaning you don’t consistently monitor the site and make adjustments to meet your optimization goals) the inconsistency hurts you.
I often tell clients that SEO is the price of doing business on the Internet. Our program is pretty affordable compared to others because we just focus on keywords. We think this lower price point has helped clients remain in the program and have moderated expectations on the real amount of time it takes to rise. The effect has been that our long-term SEO clients are reaping the benefit of improved placement because of the consistency.
If you have any questions about tracking telephone numbers or Keyword SEO, please email me at donald@dogstarmedia.com.
