We are proud to present the new web site for TulsaSurgicalArts.com!
This site should bring your attention to the importance of using video to set tone, give access and separate yourself from the competition. This site blends Flash, Video and HTML for optimum searchablity and optimum visual impact once someone finds the site. In short, this is part of new generation of sites we are designing that rely on video to make most of the first impression. Shortly, we will be adding video guides to this site that enhance the experience of the rich HTML content.
In the coming weeks, you will see us begin to redefine how we design web sites. Gone will be the labels of HTML and Flash or Flash Video. To give you options for greater searchability with the same visual impact of Flash and Flash Video, we will begin offering new ways for you to put together your site to meet more objectives.
This will be the beginning of a new initiative at DSM, one that should affect how all of our doctors and dentists approach the use of media in their practices. The question is: Are you a Video-Intensive Practice? Are you a VIP?
A Video-Intensive Practice is a practice that not only uses video, but uses it at the point where it can help form an opinion. To begin, you have to realize where the critical points of communication are in creating a new patient. These are points of research, points of validation and points of referral. If you have the properly created video message at each of these points, you are using video in a convincing way. This is the basis of becoming a Video-Intensive Practice.
For years, many have heard me speak or read here in this blog about the importance of the video message on your web site. It is a way of letting people have access to the doctor during the “shopping” stage instead of at the end. This is different from just having video produced for your front page. Making this distinction is what makes a Video-Intensive Practice seem more accessible. How much more excited will be people be to meet Dr. Cuzalina or Dr. Koelher after seeing this new web site at TulsaSurgicalArts.com. It is not just video, it is the choice to put a certain kind of video at a certain place. Video-Intensive Practices will gain advantages with this sort of tactic.
There are other places where opinions are formed and influenced. Dog Star Media now provides options for using video in these key places. In the next week, or so, you will all receive information on our new In-Office DVD series for surgeons and for dentists. These are key to influencing patients who already trust you and creating an upselling environment by presenting new possibilities for service without the pressure of the sales conversation. Another way is to influence people with video at the point of referral. Our post-surgical DVDs are the perfect example of how to put key video at the point of referral.
We have positioned Dog Star Media to help Video-Intensive Practices with affordable and effective tools. If you are ready to become this sort of practice, you can start by examining your need at these three points: On the web site, in the reception room and at the point of referral. We can help you address all of these three areas in a very affordable way.
Why not begin to use video the right way and get on the path to becoming a Video-Intensive Practice?
