This web site has been cooking for a while and I am very happy to announce its debut today. Congratulations go to Dr. Faisal Quereshy in Ohio on his new Flash Video web site which you can see right here. Not only do I love this elegant style and classic color scheme but the use of video really makes this a site that brims with extra quality.
This is an excellent example of a Flash Video web site and completes Dr. Quereshy’s confirmation as a VIP practice, a Video-Intensive Practice. If you read my past few blogs, I have begun writing about the sort of practice that is using video at the most important venues of communication. These three points are: 1) On your web site, 2) in your reception area and 3) in the homes of your satisfied patients. In each of these three communication venues, the use of video can improve your chances of finding new business. In this blog, I am going to start pointing out doctors who have elevated their practice to VIP status.
In Dr. Quereshy’s case, he already uses our post-operative DVDs for liposuction which go home with liposuction patients. These DVDs carry a Health & Fitness message but also carry some strong branding for Visage Surgery Center. Now, when a lipo patient tells family and friends about their procedure and the recovery, they have branded tool for Visage Surgery Center on hand in their home to co-brand the procedure. Now it is not just liposuction; it is liposuction by Dr. Quereshy. This tool works well with increasing the potency of your referral network.
The video on the his Flash web site introduces prospective patients to Dr. Quereshy right away. Through this kind of “video drop,” he begins building trust through making a great, personal first impression on the first click. This is often the first place people go to find information and get validation about a practice or a doctor. So, doesn’t it make sense for the doctor to make a personable appearance here? This sort of video enhances the web site, increasing appeal to prospective new patients.
Finally, through his subscription The Cosmetic Channel, Dr. Quereshy will be receiving a looping DVD of Season 1 shows to use in his reception area. The use of looping video in this communication venue can sow seeds about other procedures with patients with whom you are already connected. In most businesses, it is generally considered 10X easier to upsell or influence an existing customer than to earn a new one. The use of looping video to promote a full range of services will undoubtedly get new conversations started. What a shame if someone come to you for family dentistry but not cosmetic services or if someone chooses you for breast lift and augmentation but chooses someone else for injectable services. If this happens, you are leaving perfectly good opportunities on the table. A looping DVD from The Cosmetic Channel™ can make all the difference in getting that conversation started.
So, that is the outline of the VIP or Video-Intensive Practice. Covering those three bases with specially designed video means that you are using the medium of video every way you can to prop up your marketing effort.
If you have questions about adding video in any of these venues of your practice, contact me at Donald@dogstarmedia.com
