Tuesday, May 31, 2011

The NEW Cosmetic Channel™

TheCosmeticChannel.com web site has been reinvented. We have created a FREE Cosmetic Doctor’s Directory as the primary function of The Cosmetic Channel. And, we have geared it to be powered by social networking traffic.

In the past few weeks more than 120 cosmetic surgeons and cosmetic dentists have signed up for this new FREE listing service. And, we are just getting started. These practices have created more than 200 listings, itemized by the procedures they perform. We strongly suggest you sign on and create a competitive profile.

The way we will use social networking to drive traffic and business through The Cosmetic Channel will be revealed step by step over the summer. Right now, focus on putting up a profile and being complete in the description of your practice and the services you provide. The first social networking element is obvious... all the videos link from YouTube. YouTube is one of the most popular social sites on the Internet. Being video based, it is very popular because it is so watchable. It has an enormous database of content, allows user comments and links well to external sites. If you have video on YouTube, link it to your profile on the TheCosmeticChannel.com. It will immediately enhance your presentation compared to your competitors.

There is a Facebook and Twitter element to this program that will be released soon. In designing this new concept, we looked at all the other doctor directories out there and listed their flaws. All of those flaws have been eliminated from The Cosmetic Channel. Stay tuned.... the way cosmetic doctor directories work is changing and you are going to want to be on the The Cosmetic Channel!

To create a profile, just click here to start.

Tuesday, May 24, 2011

iPad sites from Dog Star Media

On an iPad, click here to see the first of several iPad designed web sites from Dog Star Media. Last year, mobile web sites were one of the most in-demand web modifications we saw. The reason was the explosion in the use of mobile devices such as iPhones, Androids and Blackberries. iPads, which were new that year, were being used but at a much lower rate of use than smart phones.

In the last year and a half, the use of mobile devices to surf web sites has steadily increased. Many of our clients’ web sites received more than 12% mobile traffic now with some reaching as high as 18%. And, it‘s climbing. Since March, we have also seen a strong, sustained bounce in the use of iPads to view web sites. This has necessitated the development of an iPad-specific web site presentation.

Here is how it works. A user selects your web site and this “call” is made to the server where your web site resides. The server can tell what sort of hardware is being used. When you have a mobile site, templates are placed on your server for iPhone, Android and Blackberry. Depending on which hardware is identified, the mobile site information is placed into the proper template and displayed. For iPads, the iPhone template is displayed but it looks small and proportionate for the iPhone. When clients were getting a nominal number of views from iPads, this was not a problem. But, now that iPad use is growing, the need for a specific template to maximize the size and graphic benefits of the iPad is necessary. So, with an iPad-specific template, your mobile site info is displayed best for that hardware is made.

So, what assures that everyone viewing your site sees the best presentation for the devices they are using? You need a standard web site that makes a great visual first impression. You need a mobile site with templates for iPhone, Blackberry and Android. You also need an iPad template to make the best presentation on iPads. At Dog Star Media, this is two packages mobile/smartphone and Ipad. The cost for both are comparable and affordable. Our mobile/smartphone and iPad sites are easy and affordable to expand as the need arises. Oh... and we can make your video play on these sites by re-encoding it for mobile devices.

The time is now to bring your mobile strategy up to speed. If you do not have a mobile web site for smart phones or iPads, you are losing ground. More than 50% of Internet traffic occurs on mobile devices and that percentage has been growing past 50% for more than a year now. If you are ready to show your best presentation on the web no matter which hardware is being used to view it, please contact me today at donald@dogstarmedia.com.

Tuesday, May 17, 2011

New Web Site from Dog Star Media

Congratulations on Dr. Gregory Roche in Bloomfield Hills, Michigan on the launch of his new web site designed by Dog Star Media. You can see it at drroche.com.

The new site is streamlined, presenting lots of great content with the look and feel of a high end cosmetic surgeon. The site is designed with a content manager which will make it easy to make changes locally if Dr. Roche’s team decides to do that. This option is increasingly popular which is why Dog Star Media has added it into our HTML/Flash web site program as an option at no additional cost.

We are getting a lot of inquiries about new web sites and I want to remind everyone that we are custom designers, so every web site we design reflects a unique image for each unique practice. About 85-90% of the sites we design for cosmetic surgeons and cosmetic dentists are this sort of HTML with Flash site. It has the HTML code that is readable for search engines and enough Flash to establish a high-end aesthetic.

If you are interested in an HTML/Flash web site for your practice, one that is custom designed and that is easily optimized for search engines, please contact me today at donald@dogstarmedia.com.

Tuesday, May 3, 2011

Web Site Redesign

With a renewed vigor, more and more people are interested in redesigning their web sites. The most popular choice for cosmetic surgeons and cosmetic dentists is our HTML with Flash web site. This site blends the aesthetics of a Flash site with the optimization advantages of an HTML code-based site. Generally, clients consider it the best of both worlds.

In fact, there is so much interest in this sort of site, Dog Star Media is adjusting its product offering to add even more advantages. Starting in May, 2011, we are adding the option to for clients to have a content manager programmed into their HTML with Flash site. Now, at no further cost, clients can add the ability to manage their own copy, photos and content.

To introduce this new change in our web site design offerings, we will be running a May Web Site special on HTML with Flash web sites. Until May 27, anyone ordering an HTML with Flash web site is eligible for a $1500 discount on their web site. We encourage you to try the content manager. Our clients who have it and use it find it extremely convenient.

If you are interested in this special for a content managed, HTML with Flash web site, please email me at donald@dogstarmedia.com.