We are proud to present a preview of a new marketing web site for cosmetic dental and cosmetic surgical practices. It's AestheticMarketingToday.com and it is exactly what it sounds like. This site links you to specially selected partners and their blogs which will publish on a weekly basis, just like mine. Now, you will be able to go to this site on a daily basis for new information from the top experts in aesthetic marketing. So bookmark it and come back as often as you can. There will always be something new.
The partners so far are:
The Practice Advisory Group - a practice management consulting company that offers excellent marketing and operations infrastructure for both medical and dental practices.
Practice Helpers - An online newsletter service delivering high quality, well written newsletters which can be customized for cosmetic surgery practices.
Cosmepedia - Check out this cutting edge online community means of marketing your cosmetic dental or surgical practice. Blaze a digital trail with Cosmepedia.
Dear Doctor - A high end, customizable magazine which promotes cosmetic dentistry practices through direct marketing and via direct mail.
You will also recognize Dog Star Media’s commercial video branch, The Cosmetic Channel™. We also added a new strategy that I will be introducing next weekend at Tulsa Surgical Art’s CME course: our Patient Zero Strategy.
Each is committed to offering you something new about their particular specialty each week. You can go to AestheticMarketingToday.com any day of the work week and get something new... thus the name.
As the landing site develops expect special features and all the blogs you can possibly take, all of which offer you something new, the latest and the greatest straight from the expert’s keyboards.
Thursday, August 28, 2008
Tuesday, August 26, 2008
Spanish Language Consulting and Media
Dog Star Media is proud to announce that we have added a Latin Cultural Consultant to our team. We have had numerous requests for simple translations into Spanish and I have already announced that our surgical shows on The Cosmetic Channel™ will be available in Spanish later this fall.
If you are thinking about marketing to a Spanish speaking audience, there is much more than language to consider. Our consultant, Maria Durand, is a native speaker, is familiar with all Latin American cultures and is an excellent on-camera talent who has worked in the news media in several major US cities. With Maria’s help, we will be crafting media for our clients that addresses the Latin market not just with language and clichés, but with an understanding of the nuances of specific elements of the culture.
So, if you want to expand into the Latin market, please contact Dog Star Media first. If you want more information, please email me at donald@dogstarmedia.com.
If you are thinking about marketing to a Spanish speaking audience, there is much more than language to consider. Our consultant, Maria Durand, is a native speaker, is familiar with all Latin American cultures and is an excellent on-camera talent who has worked in the news media in several major US cities. With Maria’s help, we will be crafting media for our clients that addresses the Latin market not just with language and clichés, but with an understanding of the nuances of specific elements of the culture.
So, if you want to expand into the Latin market, please contact Dog Star Media first. If you want more information, please email me at donald@dogstarmedia.com.
Tuesday, August 19, 2008
Ken Collins Nails It! Plus a Great New Site!
Last week, one of my favorite cosmetic dentists, Ken Colllins from Spokane came to Dallas to tape a 6-episode show for Season 2 of The Cosmetic Channel™. It is a talk show called Talking Smiles hosted by everyone's favorite Cosmetic Channel™ host, Cynthia. We had a great time and Ken nailed his part giving great details and a lot of enthusiasm for the shows.
Talking Smiles will be available in September and more are coming. The same topics (Porcelain Veneers, Whitening, Dental Implants, TMJ/Neuromuscular Dentistry, Biocompatible Dentistry and Smile Makeovers) will be part of two other versions of Talking Smiles. Cynthia will interview Charlie Morgan and David Buck to make a total of three versions of the same show. Each dentist will bring a different slant and content to their shows, offering a variety of style and substance choices. All three Talking Smiles shows will be available on the Season 2 Cosmetic Channel offering later this fall. More on that in upcoming blogs. The Cosmetic Channel is about to become much more active... that is all I can say for now.
Also, check out this great new web site we just finished for Michael Thornton, DO in Mansfield, Texas: www.MansfieldCosmeticSurgery.com. Dr. Thornton is very Internet-savvy and this web site shows it. Full of Flash yet SEO-friendly, this site is going to do very well in the DFW market. Congratulations, Mike!
If you have any questions about web sites or our new shows on The Cosmetic Channel™, please email me at donald@dogstarmedia.com.
Talking Smiles will be available in September and more are coming. The same topics (Porcelain Veneers, Whitening, Dental Implants, TMJ/Neuromuscular Dentistry, Biocompatible Dentistry and Smile Makeovers) will be part of two other versions of Talking Smiles. Cynthia will interview Charlie Morgan and David Buck to make a total of three versions of the same show. Each dentist will bring a different slant and content to their shows, offering a variety of style and substance choices. All three Talking Smiles shows will be available on the Season 2 Cosmetic Channel offering later this fall. More on that in upcoming blogs. The Cosmetic Channel is about to become much more active... that is all I can say for now.
Also, check out this great new web site we just finished for Michael Thornton, DO in Mansfield, Texas: www.MansfieldCosmeticSurgery.com. Dr. Thornton is very Internet-savvy and this web site shows it. Full of Flash yet SEO-friendly, this site is going to do very well in the DFW market. Congratulations, Mike!
If you have any questions about web sites or our new shows on The Cosmetic Channel™, please email me at donald@dogstarmedia.com.
Tuesday, August 12, 2008
What is the latest buzz? Pay Per Click.
One of the things I enjoy about Dog Star Media is that I often feel like I have my finger on the pulse of market trends. And, a recent trend I have noticed is a sudden understanding of what is really possible for a small business when it comes to SEO (Search Engine Optimization).
Most people who have had some experience with SEO firms complain to me about the same thing. They almost always say they do not understand what they are paying for. The second most common complaint has to do with lack of reporting or communication to explain the reports. Mix in the fact that most SEO firms are charging at least $1000/month and you get a formula for disappointment and frustration. The facts, as I understand them, are usually that such a fee is perfectly justified for the services performed for optimization.
So, why is everyone quitting out on their SEO companies all of a sudden? It is because price, performance and perceived value are all off when you consider the fact that your practice is a small business. And, even though we would all love to be listed on Page 1 on the most searched terms in your area, no SEO company can guarantee that and at $1000 or more per month, that gets on your radar.
So, we started a little experiment last spring. Many of you are aware that Dog Star Media has been offering a limited Keyword SEO program. We have kept it simple and kept the price low at only $300/month. It is not full blown SEO but it works, is priced right and makes sense in the reporting. Communication has been consistent and our reports show real results. The response has been good and these clients feel much more confident in maintaining an optimization effort at that price point. The marketing lesson is that price, perceived value and performance is in alignment. The informed choice to do less but to do it better is yielding results and, better, understanding of how SEO works for these clients.
One of the side effects has been a sudden focus on what is really possible on a small business budget in SEO. Nearly all of these clients have chosen to add a Google Adwords account to supplement their SEO. We do not charge extra for this. It is only $300/month to manage and comment on reports as well. This move to add Adwords to a limited Keyword Optimization Strategy is a major step forward. One very informed doctor once told me that the best SEO strategies include both optimization and pay per click. He is absolutely right. What I like about what I am seeing is that, as our clients become more educated on what is really happening, they are adding Adwords to insure some results while their keyword optimization works its way up.
This is really the best you can do but it takes understanding how it works and what is possible before most people decide to settle into this sort of strategy. All I know is that we are seeing clicks on the Adword reports and rises in the rankings, little at a time, on most of our optimization.
Call it managing expectations. Call it balancing out a product specifically for a market. I like to think of it as us taking the time to educate our clients about how it really works. The results have been more stabilized SEO and Adwords strategies.
If you want to learn more about this, email me at donald@dogstarmedia.com.
Most people who have had some experience with SEO firms complain to me about the same thing. They almost always say they do not understand what they are paying for. The second most common complaint has to do with lack of reporting or communication to explain the reports. Mix in the fact that most SEO firms are charging at least $1000/month and you get a formula for disappointment and frustration. The facts, as I understand them, are usually that such a fee is perfectly justified for the services performed for optimization.
So, why is everyone quitting out on their SEO companies all of a sudden? It is because price, performance and perceived value are all off when you consider the fact that your practice is a small business. And, even though we would all love to be listed on Page 1 on the most searched terms in your area, no SEO company can guarantee that and at $1000 or more per month, that gets on your radar.
So, we started a little experiment last spring. Many of you are aware that Dog Star Media has been offering a limited Keyword SEO program. We have kept it simple and kept the price low at only $300/month. It is not full blown SEO but it works, is priced right and makes sense in the reporting. Communication has been consistent and our reports show real results. The response has been good and these clients feel much more confident in maintaining an optimization effort at that price point. The marketing lesson is that price, perceived value and performance is in alignment. The informed choice to do less but to do it better is yielding results and, better, understanding of how SEO works for these clients.
One of the side effects has been a sudden focus on what is really possible on a small business budget in SEO. Nearly all of these clients have chosen to add a Google Adwords account to supplement their SEO. We do not charge extra for this. It is only $300/month to manage and comment on reports as well. This move to add Adwords to a limited Keyword Optimization Strategy is a major step forward. One very informed doctor once told me that the best SEO strategies include both optimization and pay per click. He is absolutely right. What I like about what I am seeing is that, as our clients become more educated on what is really happening, they are adding Adwords to insure some results while their keyword optimization works its way up.
This is really the best you can do but it takes understanding how it works and what is possible before most people decide to settle into this sort of strategy. All I know is that we are seeing clicks on the Adword reports and rises in the rankings, little at a time, on most of our optimization.
Call it managing expectations. Call it balancing out a product specifically for a market. I like to think of it as us taking the time to educate our clients about how it really works. The results have been more stabilized SEO and Adwords strategies.
If you want to learn more about this, email me at donald@dogstarmedia.com.
Tuesday, August 5, 2008
Great use of video on a web site
I heard the song “Come Together” by John Lennon the other day. You know the line, “One thing I can tell you is that you’ve got to be free?” Well, it made me think about this theme of access I have been promoting all year.
Think about it. As the doctor or dentist you are driving the billing for your practice. Seeing you and being with you is not free... and to the degree you are not free costs you. The paradox in all of this is that if you could offer yourself more often and more in-depth to more people, then you would increase your influence and therefore your income potential.
So, somehow, you have got to be free.
Look at this new Dog Star Media designed web site to see how you can be free to others more often: MiddletonCosmetic.com. Dr. Bill Middleton appreciates the power of video and had us add an entire video section to his web site. In that section, he spends a lot of time with the viewer, offering access to himself for free. With hundreds of people seeing the site every month, he is spending more time with new prospects than any competitor is because of he is using the power of video.
So, now more than ever, John Lennon and I are both right... you’ve got to be free. If you want to add video to your web site, use it in your reception room or create custom video to send home with patients for referral purposes, email me at donald@dogstarmedia.com.
Think about it. As the doctor or dentist you are driving the billing for your practice. Seeing you and being with you is not free... and to the degree you are not free costs you. The paradox in all of this is that if you could offer yourself more often and more in-depth to more people, then you would increase your influence and therefore your income potential.
So, somehow, you have got to be free.
Look at this new Dog Star Media designed web site to see how you can be free to others more often: MiddletonCosmetic.com. Dr. Bill Middleton appreciates the power of video and had us add an entire video section to his web site. In that section, he spends a lot of time with the viewer, offering access to himself for free. With hundreds of people seeing the site every month, he is spending more time with new prospects than any competitor is because of he is using the power of video.
So, now more than ever, John Lennon and I are both right... you’ve got to be free. If you want to add video to your web site, use it in your reception room or create custom video to send home with patients for referral purposes, email me at donald@dogstarmedia.com.
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