We are very happy to announce another season of our successful video programming product, The Cosmetic Channel™.
Those of you who are subscribers, users of the in-office DVDs or are simply aware of the product from my blog will know that in Season 1, we offered video on demand on our subscribers’ web sites. After listening to your feedback, we have made some adjustments to make The Cosmetic Channel™ even more effective by allowing the programming to be used in multiple venues.
Now, for the same low monthly subscription rate of $240/month, you can use the videos 1) On Demand on your web site, 2) as an in-office educational DVD and 3) as the target link of an email marketing campaign that we will conduct for you once each month. This change in use comes from our emphasis on the VIP or Video-Intensive Practice concept I have promoted in my blog for several months now. VIPs use video in the three key areas where video can best influence patients and prospective patients: on your web site, in our reception area and in their own homes. The Cosmetic Channel™ videos on Season 2 subscriptions will put educational video in all of those venues.
I don’t think there is any doubt that using reception room video is critical to planting seed with a valuable market segment that already trusts you. Placing those same video shows on your web site on demand will add interesting video content to your web site that is more likely to be watched than any detailed written content you have. And, through email marketing, you can reach out into the homes of your circle of influence with a video prompter to educate and stimulate the production of referrals. If you doubt the email marketing part’s effectiveness, don’t... it is how you got to this blog after all.
We offer shows for cosmetic surgeons on Breast Surgeries, Facial Surgeries and Body Surgeries. We also have shows on injectables and on skin treatments. For cosmetic dentists, we have talk shows featuring cosmetic dentists with LVI backgrounds who will speak your teaching language about cosmetic, neuromuscular and advanced dentistry.
And, later this year, we will be offering Spanish-language shows for Breast Surgeries, Facial Surgeries and Body Surgeries as well as a new longer program in which facial surgery patients get a hair and makeup makeover to go with their new look in The Cosmetic Channel™ Makeovers.
Subscriptions are only $240/month for one show. After a year, the DVD is yours and you may renew shows or change programming. This is an unprecedented offer because it touches so many different kinds of prospects in so many different ways. This strategy affects upselling and it affects referrals. It is designed to be the best value out there at only $24o/month.
Why not try The Cosmetic Channel™? If you are interested, please contact me at donald@dogstarmedia.com. We can have this working in your office and online right away.
Tuesday, September 30, 2008
Tuesday, September 23, 2008
A Great, New Flash Web Site!
Congratulations to Drs. Albert and Michelle Carlotti! Last week we launched the new DesertPalmSurgical.com. This new web site uses great photo content and the beauty of Flash to create such a high-end image. It really is a great web site.
We all know what is going on in the financial markets but the people who are pushing forward with their new marketing initiatives should be commended for their long-term vision. One of the things I notice through business cycles is how some people put planned projects on hold and suspend ongoing infrastructure efforts. These are usually the folks that never get anything happening consistently, thus perpetuating ongoing business cycles.
In a few weeks, when the financial crisis has been addressed and we are into the momentum caused by the election, everyone will get back to business as usual. This is for certain. If you are not following through with your plans now for fear of how things will be working out, all you are doing is creating a longer down cycle. Having been through all the peaks and valleys of recent years, it is the best advice I can give everyone. There is business out there. You always have to be sharpening the sword on how to find that new business. Like hanging a new web site like this and the others we are working on right now. And, the videos. And the direct marketing. Just don’t let a short-term economic scare get you into a rut that can last longer. There’s a chance that your competitors are not sitting around waiting things out. On a macro level, I can tell you that we are getting as many new business requests as we usually do this time of year. I want to encourage you not to make yourself fall behind.
We all know what is going on in the financial markets but the people who are pushing forward with their new marketing initiatives should be commended for their long-term vision. One of the things I notice through business cycles is how some people put planned projects on hold and suspend ongoing infrastructure efforts. These are usually the folks that never get anything happening consistently, thus perpetuating ongoing business cycles.
In a few weeks, when the financial crisis has been addressed and we are into the momentum caused by the election, everyone will get back to business as usual. This is for certain. If you are not following through with your plans now for fear of how things will be working out, all you are doing is creating a longer down cycle. Having been through all the peaks and valleys of recent years, it is the best advice I can give everyone. There is business out there. You always have to be sharpening the sword on how to find that new business. Like hanging a new web site like this and the others we are working on right now. And, the videos. And the direct marketing. Just don’t let a short-term economic scare get you into a rut that can last longer. There’s a chance that your competitors are not sitting around waiting things out. On a macro level, I can tell you that we are getting as many new business requests as we usually do this time of year. I want to encourage you not to make yourself fall behind.
Tuesday, September 16, 2008
Google reads Flash... Definitive Proof!
I was going to publish a big announcement about enhanced services for The Cosmetic Channel™ but Charlie gave me some pretty big news. We have definitive proof that Google is reading Flash files. This means all of you who are afraid to use Flash for SEO reasons can feel free to design in Flash. Here is all the proof you need.
Many of you are familiar with a site I posted in my blog a few months ago. EastBaySurgicalArts.com is an all-Flash web site with no keyword optimization or meta data. For a demonstration of how Google reads text in Flash, search East Bay Surgical Arts on Google.com. The first listing will be for East Bay Surgical Arts. Read the text in the listing. Then look at the web site. The only place that text resides is in the opening Flash animation. They only way that Google could find that text is by reading the Flash file.
Case closed. I am really tired of all our competitors trying to scare the market by making them think that they cannot have the designs they want for SEO reasons. Next time someone tell you that Google cannot read Flash web sites, tell them about this.
Many of you are familiar with a site I posted in my blog a few months ago. EastBaySurgicalArts.com is an all-Flash web site with no keyword optimization or meta data. For a demonstration of how Google reads text in Flash, search East Bay Surgical Arts on Google.com. The first listing will be for East Bay Surgical Arts. Read the text in the listing. Then look at the web site. The only place that text resides is in the opening Flash animation. They only way that Google could find that text is by reading the Flash file.
Case closed. I am really tired of all our competitors trying to scare the market by making them think that they cannot have the designs they want for SEO reasons. Next time someone tell you that Google cannot read Flash web sites, tell them about this.
Sunday, September 14, 2008
Sudden Death Pool - Week 2
Week 2:
Charlie Patric - New York Giants
Donald Griswold - Arizona
Jason Lim - Seattle
Ken Collins - New York Giants
April Good - Philadelphia
Lisa Morgan - Out in Week 1
Charlie Morgan - Out in Week 1
Ken Collins - Out in Week 1
Amy Norman - Out in Week 1
Jennifer Jens - Out in Week 1
Jenn Zickefoose - Out in Week 1
Charlie Patric - New York Giants
Donald Griswold - Arizona
Jason Lim - Seattle
Ken Collins - New York Giants
April Good - Philadelphia
Lisa Morgan - Out in Week 1
Charlie Morgan - Out in Week 1
Ken Collins - Out in Week 1
Amy Norman - Out in Week 1
Jennifer Jens - Out in Week 1
Jenn Zickefoose - Out in Week 1
Tuesday, September 9, 2008
Who is your Patient Zero?
This week in Tulsa, I introduced our new marketing concept for increasing referral marketing. The strategy is called The Patient Zero Strategy.
Patient Zero is an epidemiology term. It is the first person in a epidemic. They infect people near them and the epidemic branches in out in an unpredictable growth that pulls in people from all over. Basically, this is a study in connectivity. Connectivity is the basis for understanding referral marketing. In this application, Patient Zero connects you to a growing and unpredictable group of people, spreading your Circle of Influence. That is... if you are using a proper marketing strategy.
So, who is your Patient Zero and how do you find them? It’s a tough question. Patient Zero can be almost anyone. The best way to account for touching Patient Zero is to try to touch everybody AS IF they are Patient Zero. That way you leave no stones unturned. So, in your search for Patient Zero, you treat everyone as if they are your best source of referrals.
So, what does that mean? It means a commitment to educating Patient Zero at every possible opportunity. It means touching Patient Zero often and without fail. It means not quitting on the commitment to reaching out to your database. It means putting something in the homes of satisfied patients. I will be posting a full presentation in video about the Patient Zero strategy in my blog in the coming weeks. Until I do that, begin to ask yourself where you might be missing opportunities with Patient Zero.
Here are few prompts:
Are you using video in your reception are to educate Patient Zero? The more Patient Zero knows, the more they will be able to tell family and friends.
Are you emailing Patient Zero? It is the most inexpensive way and the most trackable way to contact all potential Patient Zeroes out there. Are you doing it every month? If no, why not?
More details are coming on Patient Zero. Do you know who this person is for you? If you are interested in In-Office DVDs or email marketing that can help you reach all your potential Patient Zeroes, please contact me at donald@dogstarmedia.com.
Patient Zero is an epidemiology term. It is the first person in a epidemic. They infect people near them and the epidemic branches in out in an unpredictable growth that pulls in people from all over. Basically, this is a study in connectivity. Connectivity is the basis for understanding referral marketing. In this application, Patient Zero connects you to a growing and unpredictable group of people, spreading your Circle of Influence. That is... if you are using a proper marketing strategy.
So, who is your Patient Zero and how do you find them? It’s a tough question. Patient Zero can be almost anyone. The best way to account for touching Patient Zero is to try to touch everybody AS IF they are Patient Zero. That way you leave no stones unturned. So, in your search for Patient Zero, you treat everyone as if they are your best source of referrals.
So, what does that mean? It means a commitment to educating Patient Zero at every possible opportunity. It means touching Patient Zero often and without fail. It means not quitting on the commitment to reaching out to your database. It means putting something in the homes of satisfied patients. I will be posting a full presentation in video about the Patient Zero strategy in my blog in the coming weeks. Until I do that, begin to ask yourself where you might be missing opportunities with Patient Zero.
Here are few prompts:
Are you using video in your reception are to educate Patient Zero? The more Patient Zero knows, the more they will be able to tell family and friends.
Are you emailing Patient Zero? It is the most inexpensive way and the most trackable way to contact all potential Patient Zeroes out there. Are you doing it every month? If no, why not?
More details are coming on Patient Zero. Do you know who this person is for you? If you are interested in In-Office DVDs or email marketing that can help you reach all your potential Patient Zeroes, please contact me at donald@dogstarmedia.com.
Monday, September 8, 2008
Dog Star Media Sudden Death Pool - Week 1
We have some new players this year. Good luck to everyone... we will all need it. Just to bring everyone up to speed, Charlie won last year’s pool with 10 consecutive winners. The rules are simple: Pick one team per week. Pick a team and you have used it for the year. Lose and you are out.
Week 1:
Charlie Patric - Philadelphia
Donald Griswold - New England
Jason Lim - Dallas Cowboys
Lisa Morgan - Indianapolis
Charlie Morgan - San Diego
Ken Collins - New England
Amy Norman - Minnesota
Jennifer Jens - Minnesota
Jenn Zickefoose - Minnesota
April Good - NY Jets
Week 1:
Charlie Patric - Philadelphia
Donald Griswold - New England
Jason Lim - Dallas Cowboys
Lisa Morgan - Indianapolis
Charlie Morgan - San Diego
Ken Collins - New England
Amy Norman - Minnesota
Jennifer Jens - Minnesota
Jenn Zickefoose - Minnesota
April Good - NY Jets
Tuesday, September 2, 2008
If things are slower than usual...
I have had several people mention that things are slow over the past few weeks. I tell them all the same thing. You can blame the economy, the summer or gas prices if you like, but if you are not doing the basic ground working we recommend, look no further than the mirror for the responsible party.
One of the biggest misconceptions about slow times are that there is no business. That is not the case, there is business out there, your share is just smaller. So, where is the business? It resides in someone’s Circle of Influence. Probably, some exists in yours but you are not doing enough about it. The way to avoid valleys (as in peaks and valleys) is to make consistent investments in appealing to your Circle of Influence. This way, you remain in touch with all the business leads you have... whether you know about them or not.
The not knowing... this is the part that trips everyone up. Nobody wants to invest in the kind of marketing that makes business turn up spontaneously. Everybody wants to buy the ad to bring in new patients when the fact is that it is 10X easier to upsell or get a referral from an existing patient than to cultivate a new patient via the media. But, this kind of marketing requires long-term commitment, patience and it is not sexy... so it is not as appealing. That is, until times like now, when some people wish that they had been laying that groundwork on everybody they knew.
There is something you can do. You can stop putting off the behaviors and investments in your Circle of Influence that you should have been making all along. And, if you are thinking your cashflow is a little thin right now, what better motivator do you need?
Luckily for you, Dog Star Media has a line of inexpensive, long-term investments you can make in building and keeping your Circle of Influence working for you. All of these strategies will run you $300/month or less. The key is investing in these folks. How many of you wish you had been doing this for a few years? I wouldn’t put this off another day if that is you.
The Cosmetic Channel™ - New and improved for dentists and surgeons - $240/month
Starting on September 20, our new program goes into effect. For $240/month, you get all six episodes of the show you ordered on your web site, those six shows (24 minutes of video) on DVD for your reception room and a monthly email to your patient email list. This means you are making the educational, entertaining content about your surgeries available to your Circle of Influence every month. Email me at donald@dogstarmedia.com for details.
Post-Surgical DVDs for Cosmetic Breast Surgery and Liposuction - 10 units/$200
Why not make the commitment to giving 10 patients these DVDs each month. These DVDs are about health and fitness recovery from surgery but they really are a keepsake of the surgery that you can customize as a marketing tool for your practice. This is the kind of tool that will make your satisfied patients in to an army of people selling you, not just the surgery. Email me at donald@dogstarmedia.com for details.
Keyword SEO or Google Adwords - Only $300/month
Are you regretting not having a measurable SEO plan in place? Well, we’ve been perfecting a low cost, highly measurable, effective Keyword SEO strategy all year. Now we are ready to do it for qualified clients. Is this a marketing investment? No, it is an expense that you should view as cost of doing business on the Internet. Email me at donald@dogstarmedia.com for details.
There are three basics. Infrastructure for $300/month or less. If you find yourself in a valley, it is likely because you are not using these strategies. You will come out the other side but if you don't want to repeat this again, I suggest you put in some of this infrastructure.
One of the biggest misconceptions about slow times are that there is no business. That is not the case, there is business out there, your share is just smaller. So, where is the business? It resides in someone’s Circle of Influence. Probably, some exists in yours but you are not doing enough about it. The way to avoid valleys (as in peaks and valleys) is to make consistent investments in appealing to your Circle of Influence. This way, you remain in touch with all the business leads you have... whether you know about them or not.
The not knowing... this is the part that trips everyone up. Nobody wants to invest in the kind of marketing that makes business turn up spontaneously. Everybody wants to buy the ad to bring in new patients when the fact is that it is 10X easier to upsell or get a referral from an existing patient than to cultivate a new patient via the media. But, this kind of marketing requires long-term commitment, patience and it is not sexy... so it is not as appealing. That is, until times like now, when some people wish that they had been laying that groundwork on everybody they knew.
There is something you can do. You can stop putting off the behaviors and investments in your Circle of Influence that you should have been making all along. And, if you are thinking your cashflow is a little thin right now, what better motivator do you need?
Luckily for you, Dog Star Media has a line of inexpensive, long-term investments you can make in building and keeping your Circle of Influence working for you. All of these strategies will run you $300/month or less. The key is investing in these folks. How many of you wish you had been doing this for a few years? I wouldn’t put this off another day if that is you.
The Cosmetic Channel™ - New and improved for dentists and surgeons - $240/month
Starting on September 20, our new program goes into effect. For $240/month, you get all six episodes of the show you ordered on your web site, those six shows (24 minutes of video) on DVD for your reception room and a monthly email to your patient email list. This means you are making the educational, entertaining content about your surgeries available to your Circle of Influence every month. Email me at donald@dogstarmedia.com for details.
Post-Surgical DVDs for Cosmetic Breast Surgery and Liposuction - 10 units/$200
Why not make the commitment to giving 10 patients these DVDs each month. These DVDs are about health and fitness recovery from surgery but they really are a keepsake of the surgery that you can customize as a marketing tool for your practice. This is the kind of tool that will make your satisfied patients in to an army of people selling you, not just the surgery. Email me at donald@dogstarmedia.com for details.
Keyword SEO or Google Adwords - Only $300/month
Are you regretting not having a measurable SEO plan in place? Well, we’ve been perfecting a low cost, highly measurable, effective Keyword SEO strategy all year. Now we are ready to do it for qualified clients. Is this a marketing investment? No, it is an expense that you should view as cost of doing business on the Internet. Email me at donald@dogstarmedia.com for details.
There are three basics. Infrastructure for $300/month or less. If you find yourself in a valley, it is likely because you are not using these strategies. You will come out the other side but if you don't want to repeat this again, I suggest you put in some of this infrastructure.
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