It appears that video is back. In the past few weeks, we have had an unusually high number of requests for new video. I attribute this to two things. 1) Generally, everyone is reporting that business is going well and in most cases on its way up. And 2) most video on our markets’ web sites is old by now. Whatever the motivators, more people are improving the video content they have on their web sites and reception area
Video is one of the most valuable tools for a web site. It is an opportunity for the doctor or dentist to make the best possible first impression. Properly designed into a web site, video can offer an insightful and high-quality look at the doctor and the practice on demand. Whether you do this with a tour video, testimonial video, educational video, or narrative video where the doctor appears in video as part of the web site presentation, as a rich medium, video cannot be beaten.
The most popular video we do, we call a “web drop.” We coined that phrase early in the decade when we introduced Flash Video to cosmetic dentistry and cosmetic surgery with sites we designed. With a web drop, we shoot video of the doctor against a green screen background. Under our expert direction, we assure that the lines are delivered properly and with confidence in order to make the best first impression. This is a key element in our process as the performance must be good to be convincing. In post-production, we eliminate the green background and can them import just the doctor’s image into the web site as video.
The result is the doctor speaking with a transparent background that makes it look like he is part of the web site. This is a relatively simple technique but it requires good video skills and good web design skills. Most clients who order this like the fact that video is on the site without a video area or a traditional video box. This sleek design, when built into a web site is very convincing. This is why we are running a special through May 22 of this year on new HTML/Flash/Video web sites. If you want to know the special, email me at donald@dogstarmedia.com to get information on the gift card special.
If you are interested in refreshing your video or adding video to your site, just ask. You can contact me at donald@dogstarmedia.com or by phone at 888-321-4004.
Tuesday, April 27, 2010
Tuesday, April 20, 2010
New Mobile Site plus Tracking Numbers
Congratulations to Faisal Quereshy, MD in Ohio on the launch of his mobile web site. You can see his main site at www.visagefacialsurgery.com and you can see the mobile site at that address on a mobile device.
Lately we have had quite a run on tracking numbers. This is such a good sign. Even though the economy is picking up and I have had several surgeons and dentists tell me that they are busier than ever, it is good that many of you have learned lessons from the Recession. Tracking telephone numbers are the #1 marketing tool I recommend. They reveal so much detail about productivity that not using them just seems like a huge mistake.
Tracking numbers are easy to use. They are unique numbers that allow you to measure the specific number, detail and value of each call. The biggest misconception about tracking numbers is that they are just a dedicated number. This is not the case. A tracking number must be acquired from a tracking number service.
When you use these numbers, you can track the volume of calls from a given location, whether or not those calls are answered or unanswered, the length of the call, the caller ID information if that is available and the length of the call. You can also listen to the calls online if you choose the recording feature. Listening to these calls helps you determine the value of the incoming calls. Also, listening to the calls helps you monitor how calls are going at the point of first contact with patients: your front desk. All in all, there are just too many benefits to tracking numbers. If you aren’t using them for everything, I think it means you just don’t want to know what is really going on.
If you are interested in a mobile web site or using tracking numbers for your marketing, please email me today at donald @dogstarmedia.com.
Lately we have had quite a run on tracking numbers. This is such a good sign. Even though the economy is picking up and I have had several surgeons and dentists tell me that they are busier than ever, it is good that many of you have learned lessons from the Recession. Tracking telephone numbers are the #1 marketing tool I recommend. They reveal so much detail about productivity that not using them just seems like a huge mistake.
Tracking numbers are easy to use. They are unique numbers that allow you to measure the specific number, detail and value of each call. The biggest misconception about tracking numbers is that they are just a dedicated number. This is not the case. A tracking number must be acquired from a tracking number service.
When you use these numbers, you can track the volume of calls from a given location, whether or not those calls are answered or unanswered, the length of the call, the caller ID information if that is available and the length of the call. You can also listen to the calls online if you choose the recording feature. Listening to these calls helps you determine the value of the incoming calls. Also, listening to the calls helps you monitor how calls are going at the point of first contact with patients: your front desk. All in all, there are just too many benefits to tracking numbers. If you aren’t using them for everything, I think it means you just don’t want to know what is really going on.
If you are interested in a mobile web site or using tracking numbers for your marketing, please email me today at donald @dogstarmedia.com.
Tuesday, April 13, 2010
More new mobile sites
Mobile web sites continue to be the hot item this spring. The iPad release has caused another wave of interest as doctors are concerned about making the best first impression regardless of the device being used to view the Internet.
You can see new mobile sites by Dog Star Media at www.labiadoctor.com and www.sdavidbuck.com on your mobile device. When I was in Tulsa over the weekend at Dr. Cuzalina’s surgical course, many of the doctors looked their own sites up on iPhones and Blackberries to compare their presentation with the mobile sites we design specifically for use on mobile devices. This is a good test for you to perform on your web site, as well.
More mobile sites are coming. Please let me know if you are interested in maximizing your potential on mobile devices by emailing me at donald@dogstarmedia.com.
You can see new mobile sites by Dog Star Media at www.labiadoctor.com and www.sdavidbuck.com on your mobile device. When I was in Tulsa over the weekend at Dr. Cuzalina’s surgical course, many of the doctors looked their own sites up on iPhones and Blackberries to compare their presentation with the mobile sites we design specifically for use on mobile devices. This is a good test for you to perform on your web site, as well.
More mobile sites are coming. Please let me know if you are interested in maximizing your potential on mobile devices by emailing me at donald@dogstarmedia.com.
Tuesday, April 6, 2010
The New DogStarMedia.com
So many people are getting new web sites right now, I thought we should join in. I invite you to visit the new www.dogstarmedia.com.
We have designed this site to feature the most common messages I have for clients and prospects in video, offer quick and easy access to our featured projects and portfolio and to make it easier to connect with us and gather/exchange information with us. I invite you to click around and possibly learn some things about us that you did not know before.
You can see the latest headline from our Twitter Feed at the bottom left and join our online community on Facebook on the lower right. Below that, new visitors can sign up for my marketing blog and email alert that goes out each Tuesday. With this design, we have streamlined our most important information and elements while giving users as many options as possible to join us for vital information in the future.
The iPhone design is reminder that mobile web sites are important and a subtle hint to use that phone to call us. Plus, the iPhone is cool to use and we wanted your experience on our site to pick up on that.
It’s time to get more aggressive with presention on the web. We are noticing clients getting more aggressive with their paid searches and their SEO. Those using tracking technologies are aware of the difference a better design can make and they are making adjustments.
This is why DSM is running a special promotion this month in conjunction with our new site launch and next week’s CME course at Tulsa Surgical Arts. We will be issuing 200 gift cards worth a $4000 credit toward a 30-page HTML/Flash web site with four minutes of video. This is a highly optimizable web site that has all the aesthetic value of a Flash site and includes the trust-engendering video of the doctor talking or a four-minute tour video. It is an aggressive web site, built to be competitive on all fronts. The gift cards are going out to a hand-picked group of clients and prospects but if you are reading my blog and you want one, please let me know by clicking here. The gift card offer will be good until May, 21, 2010. This is the best deal you will find on this sort of web site. If you want to be more successful on the web, we want to do our part to help you take that step.
We have designed this site to feature the most common messages I have for clients and prospects in video, offer quick and easy access to our featured projects and portfolio and to make it easier to connect with us and gather/exchange information with us. I invite you to click around and possibly learn some things about us that you did not know before.
You can see the latest headline from our Twitter Feed at the bottom left and join our online community on Facebook on the lower right. Below that, new visitors can sign up for my marketing blog and email alert that goes out each Tuesday. With this design, we have streamlined our most important information and elements while giving users as many options as possible to join us for vital information in the future.
The iPhone design is reminder that mobile web sites are important and a subtle hint to use that phone to call us. Plus, the iPhone is cool to use and we wanted your experience on our site to pick up on that.
It’s time to get more aggressive with presention on the web. We are noticing clients getting more aggressive with their paid searches and their SEO. Those using tracking technologies are aware of the difference a better design can make and they are making adjustments.
This is why DSM is running a special promotion this month in conjunction with our new site launch and next week’s CME course at Tulsa Surgical Arts. We will be issuing 200 gift cards worth a $4000 credit toward a 30-page HTML/Flash web site with four minutes of video. This is a highly optimizable web site that has all the aesthetic value of a Flash site and includes the trust-engendering video of the doctor talking or a four-minute tour video. It is an aggressive web site, built to be competitive on all fronts. The gift cards are going out to a hand-picked group of clients and prospects but if you are reading my blog and you want one, please let me know by clicking here. The gift card offer will be good until May, 21, 2010. This is the best deal you will find on this sort of web site. If you want to be more successful on the web, we want to do our part to help you take that step.
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