Congratulations to Advanced Dermatology in McAlester, Oklahoma on their new web site. You can see it at: advanceddermatologyinc.com. In the next few weeks, we will be adding video drops of Dr. Gary Augter to this site, which is what we recommend to help the doctor make the best first impression on visitors.
It is great to see doctors in both small and large markets choosing video to enhance their web sites’s appeal. Video is just becoming so common on the web that our early-adopting clients must be feeling pretty good right now having their video up while so many others are just now making the choice to use custom video. Just remember, it is the hallmark of a VIP (Video-Intensive Practice) to have video on the web site. It is one of the three important places video should be working for your practice. The other two are in your reception area and in the patients’ homes.
Finally, here is a big announcement from The Cosmetic Channel. Most of you know that we like to kick off new campaigns by introducing them at Tulsa Surgical Art’s September CME workshop. This year it is September 5-7. If you are not a cosmetic surgeon or if you are one and are not attending this course on Facial Surgeries, don’t worry, we will be emailing out a special presentation for you from the course. Here is your announcement for now, though. At this September’s course in Tulsa, we will be introducing our PATIENT ZERO STRATEGY.
We will have some teasers in my blog and on TheCosmeticChannel.com but what I will tell you now is that the PATIENT ZERO is about making more referrals. One more hint... Yes, anyone with some medical training has probably come across this term. I am happy to take anyone’s guesses by email if you want to try to figure out the significance of the term PATIENT ZERO.
Finally, you all will be seeing a lot about a new, cost-free marketing service we have been putting together behind the scenes this summer. In August, we will introduce you to a new service offered by a team of the top marketing companies in aesthetic marketing. Several partners have signed on but today I wanted to tell you about Practice Helpers, an newsletter service for cosmetic and plastic surgeons. Practice Helpers is one a handful of commitments we got this week for this new marketing service. Why not click on the link I provided to learn more about their services.
Send me your guesses about the meaning of PATIENT ZERO at donald@dogstarmedia.com.
Tuesday, July 29, 2008
Tuesday, July 22, 2008
Old Friends Return - Web Sites and Video
Hard to believe it was five years ago that The Spokane Makeover Team made such a splash but the founding members are back for some new marketing tools with Dog Star Media.
We are happy to present two new web sites for an old friend of mine from Spokane. Many of you in cosmetic surgery and cosmetic dermatology know Dr. Phil Werschler who has a tremendous practice in Spokane, Washington. See Phil’s two new web sites, one for Spokane Dermatology Clinic and one for his cosmetic practice, Werschler Aesthetics here:
www.spokanederm.com
www.werschleraesthetics.com
Dr. Werschler and Dr. Ken Collins, friend and cosmetic dentist from Spokane, joined their forces for our first makeover team more than five years ago. In August, Ken is coming to Dallas to tape a new cosmetic dentistry interview show for The Cosmetic Channel™ Ken, David Buck and Charlie Morgan (all LVI dentists) will be taping episodes of our new show, Talking Smiles. This show will be available in September on in-office DVDs and as web service video for Season 2 of The Cosmetic Channel™.
Congratulations to Phil on his new web sites and thanks to Ken for coming to Dallas to add his magnetic personality to this new show!
If you are interested in a new web site or ordering an in-office DVD for you practice, please contact me today at 214-545-5992 or email me here.
We are happy to present two new web sites for an old friend of mine from Spokane. Many of you in cosmetic surgery and cosmetic dermatology know Dr. Phil Werschler who has a tremendous practice in Spokane, Washington. See Phil’s two new web sites, one for Spokane Dermatology Clinic and one for his cosmetic practice, Werschler Aesthetics here:
www.spokanederm.com
www.werschleraesthetics.com
Dr. Werschler and Dr. Ken Collins, friend and cosmetic dentist from Spokane, joined their forces for our first makeover team more than five years ago. In August, Ken is coming to Dallas to tape a new cosmetic dentistry interview show for The Cosmetic Channel™ Ken, David Buck and Charlie Morgan (all LVI dentists) will be taping episodes of our new show, Talking Smiles. This show will be available in September on in-office DVDs and as web service video for Season 2 of The Cosmetic Channel™.
Congratulations to Phil on his new web sites and thanks to Ken for coming to Dallas to add his magnetic personality to this new show!
If you are interested in a new web site or ordering an in-office DVD for you practice, please contact me today at 214-545-5992 or email me here.
Tuesday, July 15, 2008
Surprise for July... Lots of Interest in New Web Sites
Normally, in mid-July, I have to write my semi-annual blog about fighting through a slow time. Of all years, I expected to be writing it this summer. However, a pretty great trend is emerging in this summer of $4 gas, sliding stocks and pre-election jitters.
July has been filled with the most new web site requests that we have had all year. This goes not only for cosmetic dentist and cosmetic surgeons but in non-medical fields as well. How do I read this? People who are serious about sharpening their marketing want to do it with custom web sites.
I would like to say we anticipated this. The run usually comes each year in September and October. However, in a retooling of our custom web design offerings, we had added a new option: HTML web sites with Flash content. Basically, this is a site that allows for maximum keyword optimization for search engines and offers the elegant beauty of Flash. This Flash/HTML site offers the best of both worlds for SEO and for custom animated design.
If you want to be part of the wave this summer of those who are reworking their web strategies to feature a more competitive web site, please contact me today at donald@dogstarmedia.com.
July has been filled with the most new web site requests that we have had all year. This goes not only for cosmetic dentist and cosmetic surgeons but in non-medical fields as well. How do I read this? People who are serious about sharpening their marketing want to do it with custom web sites.
I would like to say we anticipated this. The run usually comes each year in September and October. However, in a retooling of our custom web design offerings, we had added a new option: HTML web sites with Flash content. Basically, this is a site that allows for maximum keyword optimization for search engines and offers the elegant beauty of Flash. This Flash/HTML site offers the best of both worlds for SEO and for custom animated design.
If you want to be part of the wave this summer of those who are reworking their web strategies to feature a more competitive web site, please contact me today at donald@dogstarmedia.com.
Tuesday, July 8, 2008
This is how you enhance a site with video
We have completed the video addition to the HTML pages on the new TulsaSurgicalArts.com web site. When you click on any procedure, you get a brief benefits-oriented overview in rich media. It also doesn’t hurt that they hired Amy Mueller, one of the hosts from The Cosmetic Channel™ to present the benefits. Overall, this is just an excellent addition to the site.
This is a great example of how you can have video AND pages that are optimized for search engines. This site has Flash, video and SEO-friendly text. How do you get something like this? Knowing what you want at the beginning of the process.
There are a number of ways that you can have Flash, video and an SEO-friendly site. Most SEO companies simplify the issue by telling people that Flash cannot be optimized and that video (as a site element) does not contribute to optimization. As stand-alone facts those are true and it benefits the companies that use templates or are “chop shops.” More truthfully, these isolated facts do not affect web site design if you are building a truly custom web site. That is what we build at Dog Star Media and that is why we can offer all of the benefits in one site.
From the beginning, we ask about your SEO strategy, or if you even have one. We look at your big picture with you and make sure you get the rich media you want without affecting your ability to be found.
It comes down to comparing apples with apples when you are comparing web design services. Don’t think you have to sacrifice SEO-friendliness if you want a the great rich media, look and feel you see on a site like TulsaSurgicalArts.com.
Summer is the time when a lot of people begin looking at their web sites and deciding to make improvements. We stand ready to help you meet that goal with custom designs that are SEO friendly. If you want to improve your web site, please contact me today at donald@dogstarmedia.com.
This is a great example of how you can have video AND pages that are optimized for search engines. This site has Flash, video and SEO-friendly text. How do you get something like this? Knowing what you want at the beginning of the process.
There are a number of ways that you can have Flash, video and an SEO-friendly site. Most SEO companies simplify the issue by telling people that Flash cannot be optimized and that video (as a site element) does not contribute to optimization. As stand-alone facts those are true and it benefits the companies that use templates or are “chop shops.” More truthfully, these isolated facts do not affect web site design if you are building a truly custom web site. That is what we build at Dog Star Media and that is why we can offer all of the benefits in one site.
From the beginning, we ask about your SEO strategy, or if you even have one. We look at your big picture with you and make sure you get the rich media you want without affecting your ability to be found.
It comes down to comparing apples with apples when you are comparing web design services. Don’t think you have to sacrifice SEO-friendliness if you want a the great rich media, look and feel you see on a site like TulsaSurgicalArts.com.
Summer is the time when a lot of people begin looking at their web sites and deciding to make improvements. We stand ready to help you meet that goal with custom designs that are SEO friendly. If you want to improve your web site, please contact me today at donald@dogstarmedia.com.
Tuesday, July 1, 2008
A Lesson on Added Value - Add this to your web strategy
Added value is a misunderstood term. This is primarily because it has become such a buzz word generally understood to mean “free stuff that we give you when you buy something from us.” And, with wider and broader usage, the “added values” get cheaper and less meaningful. So, most of us tend to dismiss it when someone mentions an added value.
This fits perfectly with the recent themes I have been writing in this blog about giving access to yourself and the value of your presence. We get so caught up in transactions and in the necessary repetition of our days, that you forget the value of what you say, what you know and how you present it. You can see this in every consult and every opportunity you have with patients and customers when they smile at you. This is the trust that you feel them giving over to you. It is bottom line on why they choose you as their cosmetic doctor or dentist.
Now, I have given you plenty of examples of how you can make yourself more accessible over the past few months. Most of these ideas revolve around video because video gives you an opportunity to replicate one message a vast amount of times. Someone who understands this puts their practice in place to be a Video-Intensive Practice. This means you have 1) video of you talking to visitors on your web site which offers immediate access to you for every web visitor, 2) entertaining video in your reception room that educates, informs and makes your messages accessible and 3) video that goes into the satisfied patients’ homes so they can become a sales force for you.
I invite you to pick one of these VIP tools and order it now. And, I want to inform you of a new added value for being a customer of Dog Star Media and The Cosmetic Channel™. This is an example of how added value should be used.
Most of you have been receiving and reading my blog for a long time. This is a blog that I post with marketing ideas for everyone. Beginning this month, I am starting a new blog that is only for Dog Star Media and The Cosmetic Channel™ clients. If you become a client at any point, you will be added to this exclusive mailing list to get my new blog that will publish twice each month.
This blog will focus on coping with being a small business owner and unleashing and projecting the spirit inside you that will lead to growth. It will be inspirational and focus on techniques that fan far beyond simply marketing your business. This is the next level in content and will supplement what I offer to my coaching and retainer clients. Only, this will be for every client, regardless if they are only buying one DVD from The Cosmetic Channel™ or if they sign on for ongoing services. This is real added value.... substantial, thought-provoking, applicable to both you and your team and, best of all, written to make a personal connection, one experienced business owner to another.
I decided to write this special blog because I want to make a deeper impact than just the services we offer at Dog Star Media. I want to give something more, contributing more than just the tools and strategies to the improvement of my clients’ businesses. The content in this new blog will make a positive impact on your outlook as practice owners, your coping skills in dealing with growth and change and your understanding of how offering access to you and your spirit as the doctor or dentist or business owner is the key to your marketing success. It starts this month. If you have been reading this blog and have been thinking about what Dog Star Media and The Cosmetic Channel™ offer, what better month to make that first purchase? Why not order that in-office DVD you know you need, take the special I announced last week and become part of this new blog from the beginning. Just email me at donald@dogstarmedia.com to make that first order.
And, here is a no-cost marketing tip. I am only doing what you should be doing. There is something I have to give, something of value that can benefit my clients. All I am doing is offering access to you through this blog and my new client blog. All my retainer clients and most of my coaching clients are using this very strategy to reach out to their audience to offer access. You should be doing this, too. You should be offering access, too.
This fits perfectly with the recent themes I have been writing in this blog about giving access to yourself and the value of your presence. We get so caught up in transactions and in the necessary repetition of our days, that you forget the value of what you say, what you know and how you present it. You can see this in every consult and every opportunity you have with patients and customers when they smile at you. This is the trust that you feel them giving over to you. It is bottom line on why they choose you as their cosmetic doctor or dentist.
Now, I have given you plenty of examples of how you can make yourself more accessible over the past few months. Most of these ideas revolve around video because video gives you an opportunity to replicate one message a vast amount of times. Someone who understands this puts their practice in place to be a Video-Intensive Practice. This means you have 1) video of you talking to visitors on your web site which offers immediate access to you for every web visitor, 2) entertaining video in your reception room that educates, informs and makes your messages accessible and 3) video that goes into the satisfied patients’ homes so they can become a sales force for you.
I invite you to pick one of these VIP tools and order it now. And, I want to inform you of a new added value for being a customer of Dog Star Media and The Cosmetic Channel™. This is an example of how added value should be used.
Most of you have been receiving and reading my blog for a long time. This is a blog that I post with marketing ideas for everyone. Beginning this month, I am starting a new blog that is only for Dog Star Media and The Cosmetic Channel™ clients. If you become a client at any point, you will be added to this exclusive mailing list to get my new blog that will publish twice each month.
This blog will focus on coping with being a small business owner and unleashing and projecting the spirit inside you that will lead to growth. It will be inspirational and focus on techniques that fan far beyond simply marketing your business. This is the next level in content and will supplement what I offer to my coaching and retainer clients. Only, this will be for every client, regardless if they are only buying one DVD from The Cosmetic Channel™ or if they sign on for ongoing services. This is real added value.... substantial, thought-provoking, applicable to both you and your team and, best of all, written to make a personal connection, one experienced business owner to another.
I decided to write this special blog because I want to make a deeper impact than just the services we offer at Dog Star Media. I want to give something more, contributing more than just the tools and strategies to the improvement of my clients’ businesses. The content in this new blog will make a positive impact on your outlook as practice owners, your coping skills in dealing with growth and change and your understanding of how offering access to you and your spirit as the doctor or dentist or business owner is the key to your marketing success. It starts this month. If you have been reading this blog and have been thinking about what Dog Star Media and The Cosmetic Channel™ offer, what better month to make that first purchase? Why not order that in-office DVD you know you need, take the special I announced last week and become part of this new blog from the beginning. Just email me at donald@dogstarmedia.com to make that first order.
And, here is a no-cost marketing tip. I am only doing what you should be doing. There is something I have to give, something of value that can benefit my clients. All I am doing is offering access to you through this blog and my new client blog. All my retainer clients and most of my coaching clients are using this very strategy to reach out to their audience to offer access. You should be doing this, too. You should be offering access, too.
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