I considered calling this blog “Zen and The Art of Marketing Your Practice” but I will save that for another day. Heading into next week which will be truncated by the long Fourth of July weekend, this is the perfect time for a little reflection. There is something you want right now, probably growth and smarter marketing if you are reading this blog. So, what is stopping you?
Nine times out of 10, that bottleneck is you. And, yes, I know... you are busy... now is not a good time... can’t focus right now.... there is always a good reason not to act on your instincts to move forward. If this sounds familiar, you are blocking. Stop blocking.
Have you ever considered this? Each week I point out a solid marketing concept or tool in this blog. What do you do with that information? If you read this blog every week and file the information away for later, you are only putting off the prosperity that these strategies and tools can bring you. You are blocking the flow of abundance that I am sending your way, complete with details and examples of how to do it. When you stop being the bottleneck and follow your gut on what you know is the next marketing move you should be making, the power of what I am sending to you will begin to work for you.
Hopefully, at some point in your life, you have experienced abundance. In short, this is the idea that “more for you does not mean less for me.” Abundant people participate, try and follow the positive instincts inside themselves. They are willing to risk mistakes because they know that one mis-step is not the end of the world. And, abundant people reap the kind of rewards we all want. You can find this message in all kinds of places these days as writers, motivators and spiritual leaders are trying with dedication to get people to think and act with positive energy. Personally, I experience it myself all the time. If you want positives and improvement to come to you, putting it out there first is the best way to get the pump started. Someone has to go first. If you know this, why not be the one who puts something out there.
So how does this tie into marketing your practice? For the past several months, I have been writing about offering access to yourself. I have been talking about video. I have also been waiting for a good time for my readers to reflect on what kind of message they are sending to their patients and prospects. What, if any, message are you sending? Most of you are not sending any message that easily educates and primes the pump with these people. Is it any wonder why you return to this blog each week looking for marketing answers? If you are not putting out the right kind of message with the right kind of media in the right place and time, then you are blocking the flow of information, intangibles and access from yourself to your prospective patients.
That's right. It is all on you. So, I ask that you try this. You want your business to improve and prosper. Here is an idea that will allow you to start meeting this goal along the easiest path possible. All you need to do is act. Stop blocking and follow your instincts if this sounds like a good idea.
Test your abundance and instincts.
You have a 10X better chance of success when marketing through existing relationships. In other words, the people who come to see you already are more likely to respond to your marketing messages. This can result in new procedures and more referrals. Instinct Test 1: Do you feel comfortable with these people who trust you already? They feel the same way and as a result, they are more open to what you will suggest.
How are you actively presenting all the options to these people? In most cases, the answer is that you are not. And, of course there is always a reason why you are not doing it. Instinct Test 2: Do you feel like if you only had more time with these people, you could get more value from them, both through more treatments and through more referrals? Do you see that the bottleneck is you and your limited time to give people access to you?
So, why are you wasting their time and yours. It is true what they say in business that time is money. Time is also the opportunity to invest. Instinct Test 3: Do you feel like there are a lot of practices using video in their reception room to influence and educate patients? Does your gut tell you that this is a good idea?
Allow me to repeat my offer:
Last week, I announced a special for June and July from The Cosmetic Channel™. It is for a customized DVD of our specially designed marketing shows for cosmetic surgery and cosmetic dentistry. The special offer included a FREE 19" Widescreen Flat-Panel LCD Tabletop HDTV/DVD for your reception area. Basically, the special allows you to simply plug and play. No real effort is needed other than to order the DVDs and to be willing to let the information and access to flow. You can see examples of the shows at this link: http://www.thecosmeticchannel.com/thecosmeticchannel.html
The offer is this: Buy at least one show (six (6) four-minute episodes on different related topics) on DVD from The Cosmetic Channel for $960 and receive two specials. We will produce customized 20-second between-show bumpers for your practice at half price ($600) and send you a FREE 19" Widescreen Flat-Panel LCD Tabletop HDTV/DVD for your reception room. This size unit was specially selected for its ease of use, portability and appropriate size.
You can be rolling customized video messages on a 28-minute loop for a one-time fee of $1560.
This offer is good through July 31. New shows are being produced as I am writing this including a show for cosmetic facial surgeons (The Cosmetic Channel Makeovers) and three talk/interview shows for cosmetic dentists featuring LVI graduates and instructors. We know our market and all the videos produced from The Cosmetic Channel™ hits the mark, are short and watchable and will work to help you get that message and that access out there. This offer is meant to be a slam dunk for our clientele.
The only thing standing in the way to using this strategy is you. What is your instinct telling you about how this would work? How about how easy it would be to just plug this in and let it work for you in reception room time where people are reading magazines instead of hearing about your many offerings? We have narrowed this down to one decision and one expense. This is not a project that requires your time. All that is required is for you to make the order. We will do the rest. We have made this offer objection-free. Making this one-time expense now will begin paying off immediately with the seeds you sow by using the power of video in the right way. An abundant thinker makes this expense knowing that it will be returned in the form of more value from patients and referrals from a better-educated patient base. You see, there is really no risk at all with this offer.
Many of you responded to last week’s blog, more than the usual weekly response. This tells me that I hit a nerve with this offer. Look at your instinct tests and act abundantly to spread your message to the people with the best odds of being of greater value. It starts with you and it can start right now. Email me at Donald@dogstarmedia.com to take me up on this special. Listen to your gut and be abundant with your message and access to yourself.
Tuesday, June 24, 2008
Tuesday, June 17, 2008
The Cosmetic Channel™ Makeover Show.... Wow! What results!
Yesterday, we shot a show for The Cosmetic Channel that will debut in September, 2008. Six facial surgery patients flew into Dallas for hair and make-up makeovers from a team of stylists recognized as among the best in the Southwest. (Center of the photo: Hairstylist Cristen Cobb and Makeup Artist Joseph Mathini.) The results were amazing.
The show, called The Cosmetic Channel™ Makeovers is a show that features the benefits of facial cosmetic surgeries. Hosted by one of our hosts, Cynthia, each episode tells the story of a woman who has chosen facial surgery. Some wanted to improve one feature, some wanted to look younger, some were recovering from massive weight loss. Overall, the array of stories was excellent in displaying the stories behind the cosmetic facial surgery and showing what can be done with styling to enhance the results of cosmetic facial surgery. Watchable and likeable, this show will lead the way in the all-new Season 2 of The Cosmetic Channel.
In the end, you get to see the amazing results of the facial surgery and the style makeover, all in one fun, whirlwind episode. More details about the production will follow in this blog, but count The Cosmetic Channel™ Makeovers as available on DVD for your office in September of this year. When I get some pictures from the set, I will also post them, so keep coming back to my blog.
And, speaking of In-Office DVDs, we have a new offer for those of you who are stuck because you do not have a reception room DVD player. If you want information on how you can receive a FREE 19" Widescreen Flat-Panel LCD Tabletop HDTV/DVD for your reception area, just email me. This one-piece unit is the perfect addition to your reception room by as it is portable, not dominating and easy to use. Just load a DVD from The Cosmetic Channel™ and push play. Then, you can know that you are using video in one of the most important places to influence new business. For more information, just email me at donald@dogstarmedia.com.
Tuesday, June 10, 2008
Improve your marketing odds by 10X
That's right. There is a way to improve your odds by understanding a simple principle. Most marketing authorities will agree that it is 10 times easier to get new business from or through an existing customer or patient. Or another way of looking at it is: It is 10 times harder make a go out and find a new customer or patient than to improve the value of an existing relationship.
This is the basis of some pretty sophisticated database marketing techniques which are generally known as One-to-One Marketing. And, for cosmetic dentists and cosmetic surgeons, it should be on page one of your marketing strategy.
Last week, I announced an incentive for our in-office looping DVDs. We offer numerous shows on cosmetic breast surgeries, body surgeries, facial surgeries and cosmetic dentistry that we are making into customized DVDs for our clients. Each DVD runs at a minimum of 24 minutes and we are offering special incentives which will customize the DVD for your practice.
Playing these videos in your reception area will promote additional services to people who are already in your office or clinic. It is a way to turn a one-time surgery patient into a regular visitor for injectables. It is a way to turn a Botox patient into a facial surgery patient. It is a way to get a hygiene dental patient asking questions about cosmetic dentistry. And, it is a way to get all of them thinking about procedures for people they may know.
If you are receiving this email, we have a DVD loop that fits your practice. Please take me up on our offer for June and July sales. Order your DVD in June or July and we will customize your DVD with between-show bumpers at no additional cost. If you want more information, email me at donald@dogstarmedia.com
This is the basis of some pretty sophisticated database marketing techniques which are generally known as One-to-One Marketing. And, for cosmetic dentists and cosmetic surgeons, it should be on page one of your marketing strategy.
Last week, I announced an incentive for our in-office looping DVDs. We offer numerous shows on cosmetic breast surgeries, body surgeries, facial surgeries and cosmetic dentistry that we are making into customized DVDs for our clients. Each DVD runs at a minimum of 24 minutes and we are offering special incentives which will customize the DVD for your practice.
Playing these videos in your reception area will promote additional services to people who are already in your office or clinic. It is a way to turn a one-time surgery patient into a regular visitor for injectables. It is a way to turn a Botox patient into a facial surgery patient. It is a way to get a hygiene dental patient asking questions about cosmetic dentistry. And, it is a way to get all of them thinking about procedures for people they may know.
If you are receiving this email, we have a DVD loop that fits your practice. Please take me up on our offer for June and July sales. Order your DVD in June or July and we will customize your DVD with between-show bumpers at no additional cost. If you want more information, email me at donald@dogstarmedia.com
Tuesday, June 3, 2008
Yet Another New Web Site and Video for Your Reception Room on DVD
Congratulations to Charlie Morgan, DDS and his team at Stonebrook Dental in Frisco, Texas. His new Flash Video web site debuted last week at StonebrookDental.net. Yet another great example of how video of the doctor changes the game in marketing.
When I speak at workshops and CME courses about the best uses of video in marketing, I always point out that video drops (like the ones you see on this web site) take meeting the doctor from the end of the process to the beginning of the process. I think everyone can agree that all new prospective patients will check you out on the web. Under normal circumstances, if the web site enlightens or validates, next comes a phone call. If your front desk does well, then you move to an appointment of consultation. Only then, does the patient get to meet the doctor. And, this is the single biggest determining factor in whether someone will choose your practice.
So, why not make that first impression much earlier at a point where it can be done well and multiplied over and over for no additional cost in time or effort? Video of the doctor on a web site accomplishes this. It is a great use of media which can be added to both HTML and Flash sites. Generally, it looks better integrated into a Flash site but it can work well in HTML, too.
DVDs for Cosmetic Dentists
Charlie Morgan is also part of a group of LVI-trained dentists that will be featured in a new project by The Cosmetic Channel™ this summer. Many of you dentists who receive my blog also know David Buck and Ken Collins from LVI. All three will be featured in their own talk show series covering the topics Porcelain Veneers , Whitening, Dental Implants, TMJ and its treatment, Bio-compatible options for dentistry and What does a smile makeover mean to people. Each talk show (six (6), four-minute episodes) will create a 24-minute DVD that you can buy to play on looping DVD in your reception room. Each 24-minute DVD featuring one doctor (who will only be identified with a first name and initial) is priced at $960 and if you order it before August 31, we will customize :15 second between-show “bumpers” about your practice, making the DVD customized with your message.
DVDs for Cosmetic Surgeons
We have already been filling orders for looping reception room DVDs for Cosmetic Surgeons with our programming from The Cosmetic Channel™. Again each show is priced at $960 and each show contains six (6) four-minute episodes. Your choices right now are: Facial Surgeries, Breast Surgeries, Body Surgeries, Injectable Treatments and Skin Treatments. We are working on two new shows for the fall on facial surgeries. One is even in Spanish language!
Special Offer for Ordering In-office DVDs before August 31, 2008.
Anyone ordering looping in-office DVDs before August 31 will receive two special bonues. First we will customize your DVDs with between show bumpers at no additional cost. This service is normally priced at our video one-minute minimum charge of $1200. A second benefit of purchasing in-office DVDs before August 31, 2008 is you will be placed on the email list for an exclusive bonus blog I will be writing over the summer. Reading this blog will give you some in-depth consulting on the following topics:
1) The word Makeover is not dead… how to use it in your practice.
2) Patient Zero: Using complex human transmission scenarios to understand networking
3) How to calculate your Return on Investment
4) How to be “First” in your market
5) Media strategies for the Information Age.
The only way to get this blog consultation is to sign up for at least one looping DVD show.
If you are going to make one marketing purchase this summer, why not make it video, either for your web site or for your reception room? I will be writing more about Video-Intensive Practices (VIP) in the weeks to come. These two uses of video are two main planks in a VIP strategy. If you want to talk about video for your web site or order a DVD for your reception room, just email me at donald@dogstarmedia.com.
When I speak at workshops and CME courses about the best uses of video in marketing, I always point out that video drops (like the ones you see on this web site) take meeting the doctor from the end of the process to the beginning of the process. I think everyone can agree that all new prospective patients will check you out on the web. Under normal circumstances, if the web site enlightens or validates, next comes a phone call. If your front desk does well, then you move to an appointment of consultation. Only then, does the patient get to meet the doctor. And, this is the single biggest determining factor in whether someone will choose your practice.
So, why not make that first impression much earlier at a point where it can be done well and multiplied over and over for no additional cost in time or effort? Video of the doctor on a web site accomplishes this. It is a great use of media which can be added to both HTML and Flash sites. Generally, it looks better integrated into a Flash site but it can work well in HTML, too.
DVDs for Cosmetic Dentists
Charlie Morgan is also part of a group of LVI-trained dentists that will be featured in a new project by The Cosmetic Channel™ this summer. Many of you dentists who receive my blog also know David Buck and Ken Collins from LVI. All three will be featured in their own talk show series covering the topics Porcelain Veneers , Whitening, Dental Implants, TMJ and its treatment, Bio-compatible options for dentistry and What does a smile makeover mean to people. Each talk show (six (6), four-minute episodes) will create a 24-minute DVD that you can buy to play on looping DVD in your reception room. Each 24-minute DVD featuring one doctor (who will only be identified with a first name and initial) is priced at $960 and if you order it before August 31, we will customize :15 second between-show “bumpers” about your practice, making the DVD customized with your message.
DVDs for Cosmetic Surgeons
We have already been filling orders for looping reception room DVDs for Cosmetic Surgeons with our programming from The Cosmetic Channel™. Again each show is priced at $960 and each show contains six (6) four-minute episodes. Your choices right now are: Facial Surgeries, Breast Surgeries, Body Surgeries, Injectable Treatments and Skin Treatments. We are working on two new shows for the fall on facial surgeries. One is even in Spanish language!
Special Offer for Ordering In-office DVDs before August 31, 2008.
Anyone ordering looping in-office DVDs before August 31 will receive two special bonues. First we will customize your DVDs with between show bumpers at no additional cost. This service is normally priced at our video one-minute minimum charge of $1200. A second benefit of purchasing in-office DVDs before August 31, 2008 is you will be placed on the email list for an exclusive bonus blog I will be writing over the summer. Reading this blog will give you some in-depth consulting on the following topics:
1) The word Makeover is not dead… how to use it in your practice.
2) Patient Zero: Using complex human transmission scenarios to understand networking
3) How to calculate your Return on Investment
4) How to be “First” in your market
5) Media strategies for the Information Age.
The only way to get this blog consultation is to sign up for at least one looping DVD show.
If you are going to make one marketing purchase this summer, why not make it video, either for your web site or for your reception room? I will be writing more about Video-Intensive Practices (VIP) in the weeks to come. These two uses of video are two main planks in a VIP strategy. If you want to talk about video for your web site or order a DVD for your reception room, just email me at donald@dogstarmedia.com.
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