We’d like to congratulate Martin Abelar, DDS on the launch of his new web site. This web site combines the aesthetics of a high end cosmetic dentistry web site (including video introductions by the doctor) and an HTML framework that is ideal for keyword optimization.
All Dog Star Media web sites are custom designs. However, there are certain principles that we build into each design if the client allows us. From a design point of view, we suggest a classic design heirarchy to keep visitors engaged. From an optimization point of view, we recommend a blend of design elements that allow us to make keyword changes that can be read by search engine spiders. From a sales point of view, nothing sells like video of the doctor talking and we highly recommend that. Video allows site visitors to hear the doctor, see his or her inflections and get a feel for his or her personality. These are all major advantages of video on a web site which can begin to build trust.
This new site includes all of these elements in a custom-built design specifically for Dr. Abelar’s desired look and feel. We can do this for you, too. If you are ready to energize and update your Internet strategy, please contact me at donald@dogstarmedia.com
Tuesday, May 25, 2010
Tuesday, May 18, 2010
New Web Site by Dog Star Media
We have several new web sites that will be debuting over the next few weeks. Congratulations to Mark Gladstein, MD on the launch of his new web site. In addition to cosmetic dentists and cosmetic surgeons, we are beginning to get requests from pain doctors and spinal surgeons for web sites.
This is an information-packed site that is a great guide to understanding his services for pain management. Being dense in copy is a good thing when it comes to optimization. One of the most criticized elements of SEO is the lengthy copy which is necessary. Most people do not understand that rankings are all about relevance. In order to be relevant, your keywords need to appear in the text and the text needs to be substantial in comparison with competitors for that keyword. Frequently, the instructions we get from our SEO audit tell us to write copy blocks of a specific length in order to be considered relevant on that term by search engines. Then, within in that copy block, the keywords are seeded at a specified density. In a nutshell, this describes the basic instructions for keyword SEO.
If you are interested in a new web site or in Search Engine Optimization, please let me know. You can contact me at donald@dogstarmedia.com.
This is an information-packed site that is a great guide to understanding his services for pain management. Being dense in copy is a good thing when it comes to optimization. One of the most criticized elements of SEO is the lengthy copy which is necessary. Most people do not understand that rankings are all about relevance. In order to be relevant, your keywords need to appear in the text and the text needs to be substantial in comparison with competitors for that keyword. Frequently, the instructions we get from our SEO audit tell us to write copy blocks of a specific length in order to be considered relevant on that term by search engines. Then, within in that copy block, the keywords are seeded at a specified density. In a nutshell, this describes the basic instructions for keyword SEO.
If you are interested in a new web site or in Search Engine Optimization, please let me know. You can contact me at donald@dogstarmedia.com.
Tuesday, May 11, 2010
Facebook Special
There are several cosmetic surgeons out there that are doing a good job on using Facebook to cultivate a following and generate leads for surgery. I know because I see many of them. But most of the Facebook attempts I see right now are practices reinventing the wheel and not getting very far.
Here is a quick primer on using social networking to generate leads, not just benefit your practice from a visibility point of view. Start by showing some personality, not just making business posts. In a business like cosmetic surgery or cosmetic dentistry where trust is so important, it gives you a huge advantage if people like you going in. It is possible to use your Facebook account to propagate information and promote certain specials but HOW you do it more important than what you are saying. The posts that turn up leads are part of bigger ongoing conversation and you have to be present for that conversation in this medium. Otherwise any offers you put out there are just another ad, unlikely to get a response.
Next, you have to embrace the immediacy of the medium. Most people who are active on Facebook check their accounts several times each day. They scan for what is interesting and move on. So, you have to be timely and know that responses will be timely. This means deadlines. Put an offer out there and have a short deadline on it. If no one bites, try the next day with something else.
Finally, making your offer available for redemption on Facebook will encourage others to reply or get involved once they see others doing it. Facebook has a high Monkey-See, Monkey-Do quality about it and one comment can open up all kinds of discussion or commentary. Staying involved in that conversation opens up new relationships or gives you greater understanding of existing relationships.
Here is an example. The hottest seller at Dog Star Media right now are mobile web sites. This is probably because everybody’s mobile traffic went up in the last month and some jumped significantly. So, I chose this high interest item for this example. Today, to coincide with this blog, we are running a Facebook-only promotion. Offline, we are running four special offers right now at Dog Star Media ranging from $4000 off a Flash/HTML web site with 4 minutes of video, to first month of coaching or SEO free to 5 additional pages for a new starter mobile site. However, today only on Facebook, we are offering 10 additional pages on a new starter mobile site for the first three who respond here on our Facebook page. If you have any interest, I would hurry up because of the limitation on time and spaces available. Just say you want it in the comments under the offer.
So what happens if no one replies today? Nothing is lost, only the one-minute it took to write up the offer. You have to have that mindset going in. My prospects and clients move a lot slower on Facebook than yours simply because what you are selling has such an emotional impact. If you can get people talking about cosmetic enhancements, you can really get the ball rolling online. Maybe a few people will get a great deal on a starter mobile site today but at the very least, you have template you can copy to get your offers going. And, use this advice to make it personal.
If you have any questions about mobile sites or social networking, please email me at donald@dogstarmedia.com.
Here is a quick primer on using social networking to generate leads, not just benefit your practice from a visibility point of view. Start by showing some personality, not just making business posts. In a business like cosmetic surgery or cosmetic dentistry where trust is so important, it gives you a huge advantage if people like you going in. It is possible to use your Facebook account to propagate information and promote certain specials but HOW you do it more important than what you are saying. The posts that turn up leads are part of bigger ongoing conversation and you have to be present for that conversation in this medium. Otherwise any offers you put out there are just another ad, unlikely to get a response.
Next, you have to embrace the immediacy of the medium. Most people who are active on Facebook check their accounts several times each day. They scan for what is interesting and move on. So, you have to be timely and know that responses will be timely. This means deadlines. Put an offer out there and have a short deadline on it. If no one bites, try the next day with something else.
Finally, making your offer available for redemption on Facebook will encourage others to reply or get involved once they see others doing it. Facebook has a high Monkey-See, Monkey-Do quality about it and one comment can open up all kinds of discussion or commentary. Staying involved in that conversation opens up new relationships or gives you greater understanding of existing relationships.
Here is an example. The hottest seller at Dog Star Media right now are mobile web sites. This is probably because everybody’s mobile traffic went up in the last month and some jumped significantly. So, I chose this high interest item for this example. Today, to coincide with this blog, we are running a Facebook-only promotion. Offline, we are running four special offers right now at Dog Star Media ranging from $4000 off a Flash/HTML web site with 4 minutes of video, to first month of coaching or SEO free to 5 additional pages for a new starter mobile site. However, today only on Facebook, we are offering 10 additional pages on a new starter mobile site for the first three who respond here on our Facebook page. If you have any interest, I would hurry up because of the limitation on time and spaces available. Just say you want it in the comments under the offer.
So what happens if no one replies today? Nothing is lost, only the one-minute it took to write up the offer. You have to have that mindset going in. My prospects and clients move a lot slower on Facebook than yours simply because what you are selling has such an emotional impact. If you can get people talking about cosmetic enhancements, you can really get the ball rolling online. Maybe a few people will get a great deal on a starter mobile site today but at the very least, you have template you can copy to get your offers going. And, use this advice to make it personal.
If you have any questions about mobile sites or social networking, please email me at donald@dogstarmedia.com.
Tuesday, May 4, 2010
SEO numbers are in for April
April saw some pretty big jumps in web traffic for our clients. Dog Star Media SEO clients experienced a 6.6% increase in web traffic last month. That included some pretty big jumps by some clients and, for others, it meant the continuation of steady progress.
And, the story continues to be mobile device uses. Today Apple released news that the 1Millionth iPad was sold. And, today, following analysis of their SEO results, I had to inform two clients that they had reached the 5% mark (5% of site visitors coming on mobile devices), which is the point where you should have starter mobile site. One client jumped solidly up to the 10% mark. And, no one slid backwards on mobile devices referencing their site. It appears this trend is continuing and being reinforced by the new equipment that is out there.
We are offering a special this month on mobile sites that includes 5 additional pages on a starter 12-page mobile site. We have also loosened our restrictions and will now place three Before/After cases on a page. And, more and more clients continue to come to us for mobile sites right now. Mobile site orders are outpacing web site orders by a rate of 10-1 over the past two months.
If you are interested in starting a mobile site strategy, please let me know. You can contact me directly at donald@dogstarmedia.com.
And, the story continues to be mobile device uses. Today Apple released news that the 1Millionth iPad was sold. And, today, following analysis of their SEO results, I had to inform two clients that they had reached the 5% mark (5% of site visitors coming on mobile devices), which is the point where you should have starter mobile site. One client jumped solidly up to the 10% mark. And, no one slid backwards on mobile devices referencing their site. It appears this trend is continuing and being reinforced by the new equipment that is out there.
We are offering a special this month on mobile sites that includes 5 additional pages on a starter 12-page mobile site. We have also loosened our restrictions and will now place three Before/After cases on a page. And, more and more clients continue to come to us for mobile sites right now. Mobile site orders are outpacing web site orders by a rate of 10-1 over the past two months.
If you are interested in starting a mobile site strategy, please let me know. You can contact me directly at donald@dogstarmedia.com.
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