Two months ago, we launched The Cosmetic Channel™ on web sites from Long Island to Maui. It is working on all kinds of web sites, offering new video to our subscribers’ web site users.
We are working on The Cosmetic Channel™ web site and we will be releasing our new DVD product for liposuction surgeons in November. For now, though, I would like to give you a bigger look at The Cosmetic Channel™.
Click here to see an overview video featuring the hosts from The Cosmetic Channel™.
There are sign up forms for Cosmetic Surgeons and Cosmetic Dentists right below the video.
And, since I am prone to unexpected special offers, I will renew the Early Pre-sale price for one week. Subscribe before the end of the next Monday night can subscribe to an Enhanced Package for the 12-month Season 1 of The Cosmetic Channel™ for $240/month.
Don't wait around. Just download the form, choose your shows and fax in your order for the special. Cross out the price of $360/month and write in $240.
Tuesday, October 30, 2007
Sunday, October 28, 2007
Sudden Death Pool - Week 8
This is the greatest Sudden Death Pool I have ever seen. At some point, someone is going to have to pick a different team.
Charlie Patric - New York Giants
Mark Collins - New York Giants
Teams they cannot pick:
Charlie: New England, Jacksonville, Indianapolis, Dallas, Tennessee, San Diego, Seattle.
Mark: Pittsburgh, Chicago, Baltimore, Dallas, Tennessee, San Diego, Seattle.
Charlie Patric - New York Giants
Mark Collins - New York Giants
Teams they cannot pick:
Charlie: New England, Jacksonville, Indianapolis, Dallas, Tennessee, San Diego, Seattle.
Mark: Pittsburgh, Chicago, Baltimore, Dallas, Tennessee, San Diego, Seattle.
Akiko Kakuta - Out in Week 6
Donald Griswold - Out in Week 4
Amy Griswold - Out in Week 4
Samir Pancholi - Out in Week 4
Jenn Zickefoose - Out in Week 4
Ben Carmen - Out in Week 4
Jason Lim - Out in Week 2
Jennifer Jens - Out in Week 2
Barry Williams - Out in Week 2
Mischa Gorrell - Out in Week 2
Tuesday, October 23, 2007
Email Marketing and Going Public
I am not the kind of guy that keeps up with Wall Street news but, somehow, Constant Contact’s recent IPO has permeated several conversations I have had in the last week. In meetings with clients, they bring it up. Ads are everywhere on the radio. It just seemed very mainstream to me. And, then I realized that permission-based marketing must finally be socially acceptable.
Good timing. This occurance coincides with a push we have been planning all summer for my retainer and coaching clients. Our reorganization of clients’ email marketing using Constant Contact has streamlined and simplified the process and nearly all of our marketing clients are on board. Some are blogging more and sending out their own email marketing. Our goal: to help them reach a critical mass of marketing communications.
What is the best combination? Well, my experience is a weekly blog that really offers some access to what you (or I in the case) think about at work PLUS a weekly email marketing blast. Not only is this good procedure but it prioritizes this activity. Personally, I can say that I am much better at adding new email leads to my database because this priority is top of mind.
So, if you are asking yourself what you can do to expand your circle of influence, improve the chances of increasing referrals from patients and lay the ground work for vertical marketing, look no further. You are reading a strategy you can do in about 30 minutes per week to improve your influence over your circle of influence. And, every email marketing message you send out with Constant Contact lays the groundwork for some excellent one-to-one marketing because you can do this to determine your readers’ interest.
If you want to know more about how to do this really inexpensive method of marketing (less than $50/month plus the effort to do it), email me. I personally guide my coaching clients’ efforts in our coaching sessions. If you are interested in learning about my Coaching program (a low monthly cost of $300/month), email me at donald@dogstarmedia.com.
Good timing. This occurance coincides with a push we have been planning all summer for my retainer and coaching clients. Our reorganization of clients’ email marketing using Constant Contact has streamlined and simplified the process and nearly all of our marketing clients are on board. Some are blogging more and sending out their own email marketing. Our goal: to help them reach a critical mass of marketing communications.
What is the best combination? Well, my experience is a weekly blog that really offers some access to what you (or I in the case) think about at work PLUS a weekly email marketing blast. Not only is this good procedure but it prioritizes this activity. Personally, I can say that I am much better at adding new email leads to my database because this priority is top of mind.
So, if you are asking yourself what you can do to expand your circle of influence, improve the chances of increasing referrals from patients and lay the ground work for vertical marketing, look no further. You are reading a strategy you can do in about 30 minutes per week to improve your influence over your circle of influence. And, every email marketing message you send out with Constant Contact lays the groundwork for some excellent one-to-one marketing because you can do this to determine your readers’ interest.
If you want to know more about how to do this really inexpensive method of marketing (less than $50/month plus the effort to do it), email me. I personally guide my coaching clients’ efforts in our coaching sessions. If you are interested in learning about my Coaching program (a low monthly cost of $300/month), email me at donald@dogstarmedia.com.
Sunday, October 21, 2007
Sudden Death Pool - Week 7
We are down to the final two. May the best man win.
Charlie Patric - Seattle
Mark Collins - Seattle
Teams they cannot pick:
Charlie: New England, Jacksonville, Indianapolis, Dallas, Tennessee, San Diego
Mark: Pittsburgh, Chicago, Baltimore, Dallas, Tennessee, San Diego.
Charlie Patric - Seattle
Mark Collins - Seattle
Teams they cannot pick:
Charlie: New England, Jacksonville, Indianapolis, Dallas, Tennessee, San Diego
Mark: Pittsburgh, Chicago, Baltimore, Dallas, Tennessee, San Diego.
Akiko Kakuta - Out in Week 6
Donald Griswold - Out in Week 4
Amy Griswold - Out in Week 4
Samir Pancholi - Out in Week 4
Jenn Zickefoose - Out in Week 4
Ben Carmen - Out in Week 4
Jason Lim - Out in Week 2
Jennifer Jens - Out in Week 2
Barry Williams - Out in Week 2
Mischa Gorrell - Out in Week 2
Tuesday, October 16, 2007
New web site and guest blogger
I'd like to introduce you to the newest Dog Star Media web site to go live: http://www.cameosurgery.com/
Excellent video performance for this young doctor, Scott Blyer! Congratulations on hanging your new site.
This site was designed by Akiko Kakuta, who designs for us in both video and web sites. I love Akiko's style and she will continue to design some web sites while she turns most of her attention to video, which is in high demand these days.
Many of our clients have met Charlie Patric over the past few months. Charlie is also a multi-faceted designer who works in both web design and print. He will be taking over as Art Director at Dog Star Media after having survived his probationary period with DSM. Charlie also has the distinction of being one of the finalists remaining in the DSM Sudden Death Pool.
We will be adding Charlie to our web site in the next few weeks but I wanted our blog readers to get to know Charlie a little bit. Every once and a while, he will write some guest blogs to give you some insight to what he thinks is important in design and where DSM design is going.
Interactive Design by Charlie Patric:
The web has become the center point of most businesses because it’s a place to connect emotionally with consumers. It’s always evident when designers do their homework prior to developing a project. The ability to analyze clients’ long term and short-term goals, while thinking from the end users perspective is every designer’s goal. If it doesn’t work for the target audience then it’s not a successful site.
Every person has a unique way of drawing connections between various pieces of information. The more people can deconstruct the underlying information the more people can connect it together in a way that suits their needs. It’s not about finding a new technology or some new gimmick or trend. It’s about what is the most compelling way to communicate the information, the brand or the story.
Web sites that are the most successful are the ones that really make you step back and think. They also push the medium in a new way, and into a place it hasn’t been before. Over the last couple of years we have seen the online world go from supporting the offline world, to the offline world supporting online world. The 30 second television spot seems less important, when you consider the time you can engage a perspective client in a web site. It jumps from 30 seconds to 20 minutes. This is a trend we will continue to see in the future. The Internet is becoming something more than just a Web browser. We are seeing it with the iPhone. This is the one device everyone carries with them: the cell phone. Rich multimedia experiences through your mobile device, is the new medium designers must conquer. This medium will change the way we think about the Internet and the way designers think about interactive design on the Internet.
Excellent video performance for this young doctor, Scott Blyer! Congratulations on hanging your new site.
This site was designed by Akiko Kakuta, who designs for us in both video and web sites. I love Akiko's style and she will continue to design some web sites while she turns most of her attention to video, which is in high demand these days.
Many of our clients have met Charlie Patric over the past few months. Charlie is also a multi-faceted designer who works in both web design and print. He will be taking over as Art Director at Dog Star Media after having survived his probationary period with DSM. Charlie also has the distinction of being one of the finalists remaining in the DSM Sudden Death Pool.
We will be adding Charlie to our web site in the next few weeks but I wanted our blog readers to get to know Charlie a little bit. Every once and a while, he will write some guest blogs to give you some insight to what he thinks is important in design and where DSM design is going.
Interactive Design by Charlie Patric:
The web has become the center point of most businesses because it’s a place to connect emotionally with consumers. It’s always evident when designers do their homework prior to developing a project. The ability to analyze clients’ long term and short-term goals, while thinking from the end users perspective is every designer’s goal. If it doesn’t work for the target audience then it’s not a successful site.
Every person has a unique way of drawing connections between various pieces of information. The more people can deconstruct the underlying information the more people can connect it together in a way that suits their needs. It’s not about finding a new technology or some new gimmick or trend. It’s about what is the most compelling way to communicate the information, the brand or the story.
Web sites that are the most successful are the ones that really make you step back and think. They also push the medium in a new way, and into a place it hasn’t been before. Over the last couple of years we have seen the online world go from supporting the offline world, to the offline world supporting online world. The 30 second television spot seems less important, when you consider the time you can engage a perspective client in a web site. It jumps from 30 seconds to 20 minutes. This is a trend we will continue to see in the future. The Internet is becoming something more than just a Web browser. We are seeing it with the iPhone. This is the one device everyone carries with them: the cell phone. Rich multimedia experiences through your mobile device, is the new medium designers must conquer. This medium will change the way we think about the Internet and the way designers think about interactive design on the Internet.
Saturday, October 13, 2007
Sudden Death Pool - Week 6
What a Battle Royale this has turned into! This is one of the longest Sudden Death Pools I have ever seen!
Akiko Kakuta - NY Jets
Charlie Patric - San Diego
Mark Collins - San Diego
Donald Griswold - Out in Week 4
Amy Griswold - Out in Week 4
Samir Pancholi - Out in Week 4
Jenn Zickefoose - Out in Week 4
Ben Carmen - Out in Week 4
Jason Lim - Out in Week 2
Jennifer Jens - Out in Week 2
Barry Williams - Out in Week 2
Mischa Gorrell - Out in Week 2
Tuesday, October 9, 2007
More New web sites by DSM: You can learn from these examples
This time of year, people are focused and we wind up finishing a lot of web sites. Today, we have two sites that can probably teach you something. Notice that both are sporting subscriptions to The Cosmetic Channel™. That is not the example I intended; it just worked out that way. But, I do suggest that you add The Cosmetic Channel™ to your web site. We can set you up with this at any time.
Check out this new web site by Dog Star Media that went live today.
http://mauismiles.com
The video is smaller than you normally see in one of our designs but the contents are pure gold. James Merrett’s personality really comes out in these web video drops because he speaks directly and unscripted to the viewer. We can make really good video with scripts and direction. But, if you really want to connect with the viewer. Speak your mind and talk from the heart when the camera is rolling. This is an example of the power of video. Do you think people who see this first will feel like they have met him once they book a consultation or appointment? I am pretty sure they do.
And, anyone wondering if you can get a great looking HTML site should look no further than this site.
http://www.catalystmedicalcenter.com
If you have a vision and a solid style in mind, it is easy for us to maximize the visual quality of HTML. An HTML site costs less than half of a Flash site without video but, when properly executed with strong design preferences from the client, we can make HTML design exceed the cost.
Congratulations to these clients as different as Maui and North Dakota.
Check out this new web site by Dog Star Media that went live today.
http://mauismiles.com
The video is smaller than you normally see in one of our designs but the contents are pure gold. James Merrett’s personality really comes out in these web video drops because he speaks directly and unscripted to the viewer. We can make really good video with scripts and direction. But, if you really want to connect with the viewer. Speak your mind and talk from the heart when the camera is rolling. This is an example of the power of video. Do you think people who see this first will feel like they have met him once they book a consultation or appointment? I am pretty sure they do.
And, anyone wondering if you can get a great looking HTML site should look no further than this site.
http://www.catalystmedicalcenter.com
If you have a vision and a solid style in mind, it is easy for us to maximize the visual quality of HTML. An HTML site costs less than half of a Flash site without video but, when properly executed with strong design preferences from the client, we can make HTML design exceed the cost.
Congratulations to these clients as different as Maui and North Dakota.
Saturday, October 6, 2007
Sudden Death Pool - Week 5
We lost a lot of good men last week.... I am pulling for Akiko, although she appears to have a death wish this week.
Akiko Kakuta - San Diego
Charlie Patric - Tennessee
Mark Collins - Tennessee
Donald Griswold - Out in Week 4
Amy Griswold - Out in Week 4
Samir Pancholi - Out in Week 4
Jenn Zickefoose - Out in Week 4
Ben Carmen - Out in Week 4
Jason Lim - Out in Week 2
Jennifer Jens - Out in Week 2
Barry Williams - Out in Week 2
Mischa Gorrell - Out in Week 2
Tuesday, October 2, 2007
New Site Launches by Dog Star Media
I always like to feature new web sites we design in my blog. It is a good way to show off the variety possible with a custom web designer. It is part of the specialized design techniques we use at Dog Star Media. No templates. Everything is original and custom.
In fact, the client can steers the boat in design. I recommend for clients to let the designers take their best shot at interpreting their wishes. However, we start with a client’s description of how they see their web site... We don’t ask for a description of the design; we ask for a description of the impression the client wants the web site to make. The interpretation is based on those initial impressions. And, in the end, the client has a lot to do with what is finally approved for the presentation of the site.
As an example of how diverse this can be, here are two new web sites by Dog Star Media. Both are Flash Video web sites with video by professional talent. Both are for doctors that have man of the same procedures. Both are for doctors from the same state, the same city... even the same family. But for all these similarities, look how differently these sites turned out.
http://stunningnewyou.com
http://beautybygillmore.com
Congratulations, Drs. Hertzak and Gillmore! It was a pleasure working with you both. And, if any of you readers want to meet the two most likeable doctors in AACS, meet these folks!
In fact, the client can steers the boat in design. I recommend for clients to let the designers take their best shot at interpreting their wishes. However, we start with a client’s description of how they see their web site... We don’t ask for a description of the design; we ask for a description of the impression the client wants the web site to make. The interpretation is based on those initial impressions. And, in the end, the client has a lot to do with what is finally approved for the presentation of the site.
As an example of how diverse this can be, here are two new web sites by Dog Star Media. Both are Flash Video web sites with video by professional talent. Both are for doctors that have man of the same procedures. Both are for doctors from the same state, the same city... even the same family. But for all these similarities, look how differently these sites turned out.
http://stunningnewyou.com
http://beautybygillmore.com
Congratulations, Drs. Hertzak and Gillmore! It was a pleasure working with you both. And, if any of you readers want to meet the two most likeable doctors in AACS, meet these folks!
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