I am going to write a lot on search engine optimization (or SEO) this month.... and at the end of the month I will have a surprise for all of you who care about this part of your Internet strategy. I’m going to start with my favorite SEO topic: The uninformed opinion that Flash sites are not good for search engine optimization.
An important part of Search Engine Optimization is the concept of on-site factors vs. off-site factors. On-site or on-page factors, obviously are factors related to the content and composition of your web site. Off-site or off-page factors have nothing to do with the content or composition of your site. Instead, these are factors related to how your site is linked on the web. In short... what leads to your site on the Internet.
This is what is called Link Building and it is a major element of search engine ranking algorithms these days. Here is a good article online about the concept:
http://ezinearticles.com/?Linkbuilding---Off-Site-Search-Engine-Optimization&id=528311
Without making any changes to your Flash site, you can still improve your search engine presence. Link Building should be an integral part of promoting any Flash site. Rather than struggling with search engine workarounds, a better strategy is to concentrate on building a network of quality inbound links. The potential is virtually limitless.
So, are Flash sites bad for organic search engine rankings? Clearly not, so stop listening to the Organic SEO fear mongers. You now have enough knowledge to let yourself choose the superior online presentation of Flash.
What you need is a SEO partner that can explain the logic of their strategies and then execute strategies you understand in an efficient way. If you want a SEO partner that will take the mystery out of this rapidly-changing science, just wait... and keep watching this blog.
