I'd like to introduce you to the newest Dog Star Media web site to go live: http://www.cameosurgery.com/
Excellent video performance for this young doctor, Scott Blyer! Congratulations on hanging your new site.
This site was designed by Akiko Kakuta, who designs for us in both video and web sites. I love Akiko's style and she will continue to design some web sites while she turns most of her attention to video, which is in high demand these days.
Many of our clients have met Charlie Patric over the past few months. Charlie is also a multi-faceted designer who works in both web design and print. He will be taking over as Art Director at Dog Star Media after having survived his probationary period with DSM. Charlie also has the distinction of being one of the finalists remaining in the DSM Sudden Death Pool.
We will be adding Charlie to our web site in the next few weeks but I wanted our blog readers to get to know Charlie a little bit. Every once and a while, he will write some guest blogs to give you some insight to what he thinks is important in design and where DSM design is going.
Interactive Design by Charlie Patric:
The web has become the center point of most businesses because it’s a place to connect emotionally with consumers. It’s always evident when designers do their homework prior to developing a project. The ability to analyze clients’ long term and short-term goals, while thinking from the end users perspective is every designer’s goal. If it doesn’t work for the target audience then it’s not a successful site.
Every person has a unique way of drawing connections between various pieces of information. The more people can deconstruct the underlying information the more people can connect it together in a way that suits their needs. It’s not about finding a new technology or some new gimmick or trend. It’s about what is the most compelling way to communicate the information, the brand or the story.
Web sites that are the most successful are the ones that really make you step back and think. They also push the medium in a new way, and into a place it hasn’t been before. Over the last couple of years we have seen the online world go from supporting the offline world, to the offline world supporting online world. The 30 second television spot seems less important, when you consider the time you can engage a perspective client in a web site. It jumps from 30 seconds to 20 minutes. This is a trend we will continue to see in the future. The Internet is becoming something more than just a Web browser. We are seeing it with the iPhone. This is the one device everyone carries with them: the cell phone. Rich multimedia experiences through your mobile device, is the new medium designers must conquer. This medium will change the way we think about the Internet and the way designers think about interactive design on the Internet.
