Dog Star Media is proud to present two new web sites for AACS President Patrick McMenamin. Dr. Mack has been hard at work revamping the look and feel of his online presentation for several months and it has resulted in two kinds of web sites.
The First Impression
The first site at renewyou.com is a Flash, HTML and Video site with a traditional layout and presentation for a cosmetic surgeon. It has the best of all cosmetic surgery elements including the all-important video greeting from the doctor. Dr. Mack came to our Dallas studio for the video shoot that is included with the purchase of a Flash Video web site and made the most of his shoot. With plenty of preparation, we got lots of video content for his site. This first-person approach immediately makes him more competitive on the web. His first impression is HIS first impression. Like I say over and again, this takes the most important yet inaccessible part of the sales process (meeting the doctor) and puts it up front. This technique has improved the potency of many web designs and is one of the most requested add-ons. Meet the doctor on the front page... it is vital these days if you want to be competitive. And, throughout the site, Dr. Mack continues to explain the benefits of procedures, building up the trust and comfort levels as he goes. It is really a very good video presentation on a web site.
For Advanced Users
Dr. Mack’s second site, which is linked at the top of renewyou.com is a truly groundbreaking design. Built entirely around video, this streamlined presentation is designed simply to be watched. It has a “conversational” navigation that pretty much allows you to start the video on all the procedures listed. The site is designed for the benefit discussion to be freeflowing but always presented by the doctor himself. And, the best part is that the video is concurrent so you can just open the site and watch it play. It will run through all of the sections. If you want to stop and get written information it is there for you. This is the best way to present on the Internet because you are accomodating all learning styles and preferences. If you can make your site easy to understand and use for everybody, why not do it?
This is what is competing best on the web. When people make it to your web site for the first time, you want to stop the shopping around. The best way to do that is with a presentation that literally stops them and keeps them watching. And, who better to host it than you?
If you want ideas on adding video to your current site or redesigning your web site for a more dramatic and impactful presentation on the web, email me at donald@dogstarmedia.com.
