Know what you are buying when it comes to SEO. It is an important point we try to stress about SEO around Dog Star Media. Now, granted, there is a lot of required technical mumbo jumbo surrounding the SEO world. So, over the next few months, I am going to post a few basics you should know that might reduce your confusion.
Here is a fundamental foundation of organic search engine listings. A search engine will list you if it thinks your site is relevant to the term being searched. So, there must be a clear connection between your site and the term searched.
Most people who have bought SEO or a web site are familiar with the term “meta data” or “meta tags.” This is code on the web site that is invisible to the user, where you can list terms you want search engines to identify with your site. When you put meta data on the site, it is a way of telling the search engine specificially the search terms with which you want to associate your web site. Seems pretty simple, right? You just put the search terms in the meta data and Boom! ... you are relevant on those terms in the view of the search engines.
Actually, no. That is the first step but you will only be viewed as relevant once the search engine spiders crawl the rest of your site and find those meta data terms actually used in the content of your web site. That is real relevance. This explains why many search engine optimization services (ours included) will increase the density (or the number of occurences) of the key terms in your site content.
I saw an example of this today with a potential new client. He had a lot of meta data which appeared on point for his practice but few if any of the terms in the meta data appeared in the page content. So, of course, those meta data terms were doing him no good.
Why do some SEO companies do this? Who knows? Maybe you only bought the low end package and site changes were not included. Maybe they are working other strategies. Who knows? But now you know that tagging those words in meta data is like pointing a flag to the terms with which you want to be identified and then those words need to be worked into the content of the site. That is one part of basic keyword SEO.
Our program does this and other site manipulations. The trick is picking keywords that will improve your traffic if you improve your listings. In our program, we find these efficient words and apply this simple, yet predictably beneficial method of optimizing keywords to improve site traffic.
So here is a question for you. Does your meta data appear in your page content? Are you even relevant on terms you thought you were optimizing? If you are not, let me know. We can help.
Just email me at donald@dogstarmedia.com.
