Tuesday, May 18, 2010

New Web Site by Dog Star Media

We have several new web sites that will be debuting over the next few weeks. Congratulations to Mark Gladstein, MD on the launch of his new web site. In addition to cosmetic dentists and cosmetic surgeons, we are beginning to get requests from pain doctors and spinal surgeons for web sites.

This is an information-packed site that is a great guide to understanding his services for pain management. Being dense in copy is a good thing when it comes to optimization. One of the most criticized elements of SEO is the lengthy copy which is necessary. Most people do not understand that rankings are all about relevance. In order to be relevant, your keywords need to appear in the text and the text needs to be substantial in comparison with competitors for that keyword. Frequently, the instructions we get from our SEO audit tell us to write copy blocks of a specific length in order to be considered relevant on that term by search engines. Then, within in that copy block, the keywords are seeded at a specified density. In a nutshell, this describes the basic instructions for keyword SEO.

If you are interested in a new web site or in Search Engine Optimization, please let me know. You can contact me at donald@dogstarmedia.com.