Tuesday, July 20, 2010

The NEW Cosmetic Channel

In a few months, Dog Star Media is relaunching The Cosmetic Channel™ with a new concept that will bring even more benefit to our clients. Think YouTube™ for Cosmetic Surgery and Dental Procedures.... only with SEO and direct traffic benefits.

There will be no cost to list your video on TheCosmeticChannel.com. And, unlike YouTube™, The Cosmetic Channel™ will be exclusive to cosmetic surgery and cosmetic dentistry. We are building in SEO benefits through backlinking and the direct traffic benefits of a major listing directory. And, of course, it will feature our educational video on cosmetic dentistry and cosmetic surgery procedures.

This re-engineering of The Cosmetic Channel™ is based on the avalanche of video the elective medicine market has loaded onto YouTube™ and their web sites. We are sure that a directory site, based on video content, will be an excellent way for cosmetic surgeons and dentists to put their best foot forward on video and all benefit from creating such a specific repository of video.

Sure it will be a great educational resource but we want every listing to have the most marketing benefit as well. In short, The Cosmetic Channel™ will make it easier for users to find your video on the web. Take the most compelling media you have (video) and make it easier to find (specific search directory) and you improve your use of video for marketing your practice. This will provide more and better information on video to prospective patients searching for information on specific procedures.

Doctors will be searchable by geography and procedure and will be able to list web sites, phone numbers and email addresses. On The Cosmetic Channel™, there will be no jumping through hoops to get to a doctor. See a doctor you like, click to contact.

You can start now. Please contact me at donald@dogstarmedia.com if you have any of the following videos. We’d invite you to be the first listings on The Cosmetic Channel™ .

1) Videos on YouTube.
2) Videos on your web site,
3) Videos in your reception area
4) Videos on DVD that you give prospects or patients.

All of these will have a home on The New Cosmetic Channel™.