Congratulations to David Buck, DDS on his new web site GoodSleepSeattle.com. This new site is designed to address the obstructive sleep apnea marketing in Seattle. I love the choice. Nothing builds trust on the web like video of the doctor talking. It is as close to being in person as possible. This site was designed to have Dr. Buck walk you through the broad concepts related to the treatment and encourage people with these issues to contact him. Every page has video and supporting content that let’s viewers get more information. What a great way to brand Dr. Buck as an expert in this field! It is like an extended consultation... personal, informative and interesting.
I believe this format causes people to respond more confidently in choosing a doctor. The reason Dr. Buck chose this format is because of the clear response to the video he has on his existing TMJ site. He told me, over and again, new patients would reference the video he put on his web site (TMJSeattle.com). And, that video was meant for professional only! He said more people came in knowing he was an expert because he had portrayed that online.
This is not the first time I have heard such a thing. In fact, I hear it all the time. Video is simply the most compelling way to communicate. In the hands of a great video team, you can come off looking professional, speak concisely and communicate to the point in a way that works perfectly for the web. Dog Star Media has specialized in this from the early days of Flash Video and we are still leading the way on this as our clients are beginning to add more and more video like this to their web sites.
So, how are we launching this site? We are taking it out with a radio billboard campaign. This is a specially designed campaign designed to drive web traffic using a substantial volume of short radio buys to establish name recognition. This is a successful strategy used all over the country, including one of my clients who has been using it on local Sports radio station.
If you are interested in adding compelling video to your web site, redesigning your site so that it speaks to the audience clearly with video like this one does or are interested in our radio billboard campaign program, please email me at donald@dogstarmedia.com.
