At this point, many of us have had that meeting with our accountants and bookkeepers about the tax picture for 2010. It’s a time of year when Dog Star Media has a lot of last minute holiday shoppers who are looking to spend now to get the marketing expense on this year’s books. If you are looking for a long-term benefit for a short-term expense, here are a few suggestions.
Mobile Web Site
I have written often this year about the emerging need for a mobile site. We have watched the percentage of mobile users rise on our clients’ sites all year long. A starter mobile site is affordable ($1000) and puts the most critical information about your practice into a mobile format. Additional pages cost $100 each and three before/after photos fit on a page.
Video Drops
Dog Star Media is known for video drops. These are the short snippets of video where the doctor appears on a transparent background that blends into the web site. In that 45 seconds or so, the doctor acts as a host for the web site. This is great for establishing a sense of personality and separating the doctor from the competition by making him/her more accessible. Four minutes of video drops are $4800. It is the ultimate way to begin building trust over the Internet.
New Web Site
Maybe a totally new look and feel is what you need to jumpstart your marketing. Web site redesigns bring you up to date and allow you to correct mistakes in your Internet strategy. Sites range from $5000-$12,300 at Dog Star Media and all work is custom.
Prepaid Contracts
It is not unusual for a client to pre-pay for a year of Search Engine Optimization or our Coaching program. Coaching is a $300/month program and SEO ranges from $300-$800 depending on the level of aggressiveness. Clients also prepay media contracts for radio and billboards at this time of year in the case of major writeoffs.
So, if you are looking for a way of getting long-term value for your short-term need to vent cash at the end of your tax year, please consider the many benefits you get from investing in your marketing and Internet infrastructure. We look forward to helping. If you want to discuss these or other services we offer, please email me at donald@dogstarmedia.com.
