New iPhone... new interest in mobile browsing. With more and more emphasis being placed on capabilities among mobile devices, it has become increasingly important to make sure your mobile web site presence is up to snuff.
iPhones and iPads are leading the way as usual and we are seeing new highs crest up for mobile use. Many of our clients are within or exceeding 20% mobile users among their web visitors. That number got here fast and it continues to grow. Sure, sales of these devices is driving this wave but what is really behind this surge in use?
1) Convenience. The more socialized you are to using your smart phone, iPad or tablet, the more ways you adapt to using it. An increasing number of people are using their mobile devices for their casual use and leaving the bulkier laptops and desktop computers behind on desks for the heavy use.
2) Streamlined use. Smartphones, iPads and tablets all have one thing in common: you can’t do a lot of “heavy lifting” on them. You can write, do some basic excel and use apps for some program-specific functions, but any really sturdy work has been delegated to laptops and desktop computers. This has created streamlined use of mobile devices, which of course includes quickly jumping on the web.
3) Better mobile sites. The early adopters are setting the bar, especially on iPad sites. This is a place where one can make a major image of difference because of the extreme visual nature of the iPad presentation.
So, for the last two months of the year, Dog Star Media wants to give you a chance to join that early adopter group. In November and December, we are offering 15-page iPad web sites for only $1000 (a savings of $500). If you are interested in this special offer, please email me for more information at donald@dogstarmedia.com.
