Everyone is talking about mobile web sites these days. I think we have finally reached a tipping point on business owners recognizing the importance of mobile sites and, thus, how they are different from standard web sites. Maybe we are past the early adopter stage because so many people are seeing between 15-25% of their traffic coming in on mobile devices. If 1 in 4 people who view your site are doing so on mobile hardware, yes, you had better be meeting their browsing needs.
The Dog Star Media plan for mobile sites has been long-sighted. We recommend early adoption of smart phone mobile sites at 5% traffic. The recommended mobile site is a 7-page starter mobile site that can be expanded when there is more traffic. When traffic reaches 10%, we think this is a must have.
As traffic inches up to 20%, we recommend building out the site more, adding between 5-7 more pages to make sure all critical content is on the site. Now, for many of our clients, mobile traffic is on its way to 25%. This is the point where we recommend fully building out your mobile site with all the content of your current site. It will look vastly different on the smart phone site, but its vital that this content is presented properly for the hardware being used... especially when such a large percentage of site users are using mobile hardware.
So, when do you add in a iPad site? Just look at your Google Analytics for the answer. Apply the same criteria to the iPad users and you will have your answer. Probably, if you are a cosmetic surgeon or cosmetic dentist, you need to have an smart phone, iPad and standard site if you are going to going to meet the browsing preferences of your site visitors.
So, are you ready to make improvements in this area? Chances are you need to do so. Start by looking at your Google Analytics which will detail your mobile device use. Don’t have that or need help figuring it out? Do you know it and know what you need to do? Ready for a smart phone and/or iPad site? Just email me at donald@dogstarmedia.com. We were ahead of the curve on this and have been doing mobile sites for more than two years now. We can help.
