We have many clients who are designing new web sites with us because the standards for cosmetic dental and medical web sites are going up. We have produced a brief overview video on evaluating your web site options and I will post it in my blog sometime next week. For now, though, here are a few quick tips for self-evaluation of your web site.
First, the web is moving more toward what you can see and hear. If your web site is more about reading than it is about viewing.... you are headed for a redesign in the near future if you want to stay competitive.
Also, what grabs users visually about your web site? Just like a magazine ad or a big billboard, your site should be graphic in nature. Even the Wall Street Journal has color these days. Surely your web site can take advantage of all the colors on the web.
Finally for now, is your site presented the way you want to explain the content or have you designed it in a way a user would want to get the information. Your copy should focus on features and benefits.... mostly benefits. Otherwise, you are boring your readers. And, you don’t have to take my word for it. You can ask them.
