We have an excellent new web site to show. I am proud to show off the new web site for Paris Surgical Specialists for several reasons. Not only is it an excellent HTML site that includes video set in Flash, but it is a site that flew through our creative process. Russell Boyd in Paris, Tennessee deserves some recognition for allowing us the freedom to design such a site.
When I was at the AACS meeting last week, I was met with a surprise. I knew that my blog was being read but I had no idea how much my readers were connecting with it. This blog will always have new ideas, new examples and the annoucement of new services but, through the power of blogging, I realized that a more focused blog could do even more good.
Beginning in February, I will be writing a specialized blog focusing on the single most underdeveloped area of marketing: cultivating referrals. This new blog will be a bi-weekly post outlining and analyzing what it takes to create the kind of ongoing market stimulation that is required to maximize a referral market. It will not be linked to any web site. The only way to reach it is through the emails I send you.
Over the next week, I will be developing a special invitation email list for this blog. This will be based on many factors, one of which is the interest shown by readers. This blog will begin on Tuesday, February 5. If you do not receive an email inviting you to this blog on that night and you wish to be enrolled. Just email me at donald@dogstarmedia.com.
