Tuesday, January 6, 2009

Great New Web Site from Dog Star Media

Congratulations to Drs. Jay Appurao and Trent Fogelman on the opening of LaBelle Center for Cosmetic Surgery, their new cosmetic surgery practice in Lafayette, Louisiana. And, congratulations on the launch of their new web site LaBelleCenterforCosmeticSurgery.com.

This is a great new site complete with video introductions from the doctors under the About Us section and video overviews from the doctors in the procedures area. It is part Flash, part HTML allowing us lots of room to optimize the site, while still having the glamourous aesthetic of Flash. And, the video is so important for creating that image of difference in a first impression and starting to build that trust. For everyone who is serious about sharpening up their web site’s effectiveness, this is the kind of site that really works.

With Dog Star Media, all designs are custom designs. We do not use templates. So formatting is important. Certain formats have specific qualities and we mix them in a customized way to make sure all of the client’s goals are met. I have talked to a lot of doctors who are surprised that this is even possible. The fact is, that we begin with the end in mind BEFORE we start designing. And, we don’t fit you into a box. If you want a site that can be optimized and still have the aesthetic beauty of Flash, then... ok. Why not? When you custom design you can have it all.

If you are sharpening your web strategy this year, why not look into how we approach custom design. It is a good way to get everything you want. Feel free to ask questions by emailing me at donald@dogstarmedia.com.