Tuesday, January 13, 2009

How a Keyword Audit works and why you should do it.

One of the new features we have added to our Keyword SEO program is a new auditing software and process. It yields remarkably clear instructions on what to do to improve your keyword content and how to do it. And, yes, it is another reason why Dog Star Media’s Keyword SEO program is the easiest to understand.

In the audit, you receive action points for making improvements. It is allowing us to be very clear with our objectives and actions to improve clients’ rankings. I think the best part is that you understand what is being done. Clearly, SEO is the most misunderstood part of Intenet marketing. There are a lot of ways to do it, much of which relies on hands-on work. As you know, we narrowed down our offering to Keyword SEO only. Why? Because it is measurable and objective. Our monthly report tells you if you are using effective keywords and the audit tells you what to do with those words to be more competitive. We simply follow the instructions. By doing this at a regular interval each month, market conditions are taken into consideration and adjustments can be made in a way that allows for regular site updates. This is understood as universally beneficial to SEO.

Over the past few weeks, I have heard a lot of people tell me that they continue to be confused by SEO. One company recommends one thing and another recommends another. One company criticizes another company and the client becomes confused over what is right. No one seems to agree on anything other than the basics. There are apples being compared with oranges and uncertainty is certainly part of most people’s SEO experience. This is all part of the reason we chose clarity and simplicity for our clients. And, the results are there. You need patience to be in an SEO program, no matter who offers it. We are no different. But the clients that have been patient have watched their sites become more optimized and they know what is being done specifically.

If you are ready for greater understanding of your Keyword SEO strategy, why not contact me today? You can reach me at donald@dogstarmedia.com. Oh, and did I mention that our program is only $300 per month. That’s another benefit of a focused activity, the cost can be low.