By now, you all know that I think tracking telephone numbers are the most useful marketing tool. A tracking number is a unique number placed in a specific location for the purpose of electronically tracking the details of calls from that source. It is great for breaking down the specific details of a response from a specific medium. It is also good for noting macro-trends.
And, the macro trend we are seeing right now is that calls are up. The total number of calls among our clients tracking numbers has steadily increased each week over the last seven weeks and this week is ahead of last week. On a bigger scale, fourth quarter numbers are far outreaching third quarter numbers.
Monday has taken over as the day with the most calls with Tuesday being a close second. The 12PM hour shows the highest call volume, so make sure someone is on those phones at the lunch hour.
So what does all this mean to you? First off, you should be tracking everything to make sure you are in line with this trend. Second, if you cannot see the trends in reports such as these, ask yourself if you feel the upswing in calls at your practice. If not, the first thing to do it measure, then adjust. Across the board, we are seeing more contact volume. You should be feeling it. If not, don’t start swinging wildly. It starts by measuring your incoming calls so you know the conditions you are dealing with. If you are interested in a tracking number, please email me today at donald@dogstarmedia.com. We will get you started on the right foot.
