Congratulations to James Merrett, DDS on the island of Maui on the redesign of MauiSmiles.com.
This is a redesign that is based on the a review of our SEO stats and feedback gathered from his patients. The new site is more SEO friendly yet still has the Flash/Video benefits Dr. Merrett wanted to see in his web site. The video we shot for his previous site was remastered and placed throughout the site in appropriate accent places and his new TV commercial leads off the home page with video.
We are doing a few redesigns right now for clients and a lot of prospects are asking about new sites. It is a good time for it. Most doctors and dentists who have spent the past year working on measurable SEO and Pay Per Click strategies are finding easy roadmaps to redesign.
There are two parts that most people have to overcome when choosing to redesign and up the impact value of their web site: 1) cost of the previous purchase and 2) emotional connection to the current site. However, in our coaching and SEO programs, we make it easy to see how updating and, sometimes, redesigning your site is for the best.... no matter how much you love the look or think about how much you spent on it three years ago. Your web site is usually the first impression your practice makes on a prospective patient. It should ALWAYS put your best foot forward and be a line item for upgrading and optimization. This is not to say you need a new web site every year but if you have not redesigned in 4-5 years, you are probably overdue.
If you are considering ways to make your marketing stronger, why not look into what it would take to update your web presence? If you want to discuss it, please email me at donald@dogstarmedia.com.
