It appears that video is back. In the past few weeks, we have had an unusually high number of requests for new video. I attribute this to two things. 1) Generally, everyone is reporting that business is going well and in most cases on its way up. And 2) most video on our markets’ web sites is old by now. Whatever the motivators, more people are improving the video content they have on their web sites and reception area
Video is one of the most valuable tools for a web site. It is an opportunity for the doctor or dentist to make the best possible first impression. Properly designed into a web site, video can offer an insightful and high-quality look at the doctor and the practice on demand. Whether you do this with a tour video, testimonial video, educational video, or narrative video where the doctor appears in video as part of the web site presentation, as a rich medium, video cannot be beaten.
The most popular video we do, we call a “web drop.” We coined that phrase early in the decade when we introduced Flash Video to cosmetic dentistry and cosmetic surgery with sites we designed. With a web drop, we shoot video of the doctor against a green screen background. Under our expert direction, we assure that the lines are delivered properly and with confidence in order to make the best first impression. This is a key element in our process as the performance must be good to be convincing. In post-production, we eliminate the green background and can them import just the doctor’s image into the web site as video.
The result is the doctor speaking with a transparent background that makes it look like he is part of the web site. This is a relatively simple technique but it requires good video skills and good web design skills. Most clients who order this like the fact that video is on the site without a video area or a traditional video box. This sleek design, when built into a web site is very convincing. This is why we are running a special through May 22 of this year on new HTML/Flash/Video web sites. If you want to know the special, email me at donald@dogstarmedia.com to get information on the gift card special.
If you are interested in refreshing your video or adding video to your site, just ask. You can contact me at donald@dogstarmedia.com or by phone at 888-321-4004.
