Congratulations to Faisal Quereshy, MD in Ohio on the launch of his mobile web site. You can see his main site at www.visagefacialsurgery.com and you can see the mobile site at that address on a mobile device.
Lately we have had quite a run on tracking numbers. This is such a good sign. Even though the economy is picking up and I have had several surgeons and dentists tell me that they are busier than ever, it is good that many of you have learned lessons from the Recession. Tracking telephone numbers are the #1 marketing tool I recommend. They reveal so much detail about productivity that not using them just seems like a huge mistake.
Tracking numbers are easy to use. They are unique numbers that allow you to measure the specific number, detail and value of each call. The biggest misconception about tracking numbers is that they are just a dedicated number. This is not the case. A tracking number must be acquired from a tracking number service.
When you use these numbers, you can track the volume of calls from a given location, whether or not those calls are answered or unanswered, the length of the call, the caller ID information if that is available and the length of the call. You can also listen to the calls online if you choose the recording feature. Listening to these calls helps you determine the value of the incoming calls. Also, listening to the calls helps you monitor how calls are going at the point of first contact with patients: your front desk. All in all, there are just too many benefits to tracking numbers. If you aren’t using them for everything, I think it means you just don’t want to know what is really going on.
If you are interested in a mobile web site or using tracking numbers for your marketing, please email me today at donald @dogstarmedia.com.
