I hope everyone had a great Labor Day weekend. Now, it time to get back to business for the last big push of 2010. Typically, it is this time of year that we see a lot of strategy changes and additions of new strategies. At the same time, we are seeing a steady rise in mobile web site traffic. So, if this is not on your radar right now, you need to check out how your site looks on an Iphone or any other mobile device.
Here are three great reasons to make a mobile web site part of your September push.
1) Make the best first impression on everybody. Flash and Flash video do not play on mobile devices and that is never going to happen. If you rely on Flash to make a certain aesthetic impression on your web site, rest assured that it is only causing a bad first impression on a mobile device because it is not loading. Same for video. When we remaster your site into a mobile site, we account for this, including reprogramming your video to play.
2) Cost-effective solution. Making a mobile site is inexpensive and has no ongoing maintenance costs or additional costs whatsoever. The cost to get a starter mobile site is $1000 and it immediately solves the issue on all mobile devices.
3) Mobile traffic is increasing. The first stat that caught everyone’s attention late last year was that more than 50% of web traffic occurs on mobile devices now. The next stat that seemed to help everyone make sense of their mobile traffic is when we stated that at 5% mobile traffic, you should have at least a basic mobile site. Now, we are seeing most of our clients reaching up into the 5-10% mobile traffic range. Clearly this trend is taking hold and it is showing up all over on our cosmetic dentist and cosmetic surgeon clients.
So, are you ready to bring your Internet strategy up to speed with a mobile web site? When you have this, you can rest assured that no matter the device being used, your web presence will be making the best possible impression. And, right now, it is likely that 5-10% of your traffic might be seeing your site a lot better on their mobile devices.
If you are interested in a starter mobile web site, please email me at donald@dogstarmedia.com
