We are eight weeks into 2011 and a trend is already emerging among our core client base: aesthetic web site redesign. We are not out of February yet and an increasing number of clients and prospective clients are calling in asking for new or aesthetically improved web sites.
This is not unexpected. It is still part of the Recession cycle. When things began to dry up, there was a large groundshift toward more code-based, all-business, all-call to action web sites. Aesthetics were sacrificed for more productivity. Image was de-prioritized for functionality. And, this move was completely understandable as businesses needed to squeeze as much out of every possible lead.
But, now that things have stabilized and begun to noticeably improve, it appears to be time to return to a high-end aesthetic for cosmetic surgeons, cosmetic dentists and medical spas. This is not to say there is a mass return to sites that will not optimize well. When clients ask what we recommend for a more highly aesthetic look, we still recommend a very optimizable, HTML-based site. To improve the aesthetic, we direct clients to focus on an upgraded look overall, improved graphics and an enhanced look and feel.
Dog Star Media is a custom web site designer, which makes us an excellent choice to design an improved aesthetic. Our process allows the client to be as hands-on as possible in directing the design process if they so choose. And, since most of our design clients decide to use our SEO services, we make sure that they have a site that is going to be successful in a keyword-based approach to SEO.
Are you among those who are ready to lose a more business-like look and ready to get back to a more aesthetically pleasing web site? After all, it is frequently your first impression on new patients and customers. If so, please contact me at donald@dogstarmedia.com to discuss how Dog Star Media can help you with your redesign.
