Tuesday, February 15, 2011

iPad2... and the next wave

By now you have seen the buzz about the iPad2. I think the big news is the built-in camera. It is a great set up for using FaceTime on the iPad2 and that is where the big splash is going to be.

Available only on iPhones, FaceTime is great. It’s the feature where iPhone users can videoconference over local wi-fi on the iPhone. The only issue is that we are so used to using our iPhones like phones that FaceTime is really an after thought for many users. However, when you add it to the iPad... BOOM! It’s going to be big!

That is because there are no phone features on the iPad. The only way to communicate on it will be FaceTime and this will usher in a whole new way of expecting to communicate with others on the same platform. I am not making too much of a bold prediction by stating here that iPad sales and use are going to boom. And, soon, you will be seeing FaceTime everywhere.

So what does this mean for you and your web site? It means that there will be more iPads and more iPads using subscription data plans. This means that more iPads will be in use more often. Currently, if you have a mobile web site, it shows up and plays on a iPad. However, iPad use has been so low that we have not developed an iPad specific template that shows your mobile site at full size and scope on an iPad. There was just no justification for the added expense when it comes to mobile sites. Now the landscape is changing and the Dog Star Media mobile site strategy is flexing with it.

We are now offering iPad upgrades to your mobile site for $650. This specialized layout will take your mobile site and expand it to present full size on an iPad. With this addition your mobile site will make the best impression on the newest technology as it makes a bigger footprint on the marketplace. Our mobile site upgrades go on sale next week and you will be hearing more about the iPad2 as it rolls out later this spring.

If you want a mobile site for your practice and