For the past several months, we have been developing a Social Networking marketing program that is appropriate for both small businesses and our core clientele of cosmetic surgeons and dentists. Much like Search Engine Optimization, this is a marketing endeavor that most think they must have but do not understand. Our goal is to make this understandable and therefore manageable.
Social Media is, in its most simple essence, user generated content. In other words, it’s what you have to say. If you can make it interesting and attractive, you will get the attention of others. This is a simple concept and if you don’t lose sight of it, you can develop a social media strategy that is easy to maintain and grow.
The Dog Star Media social media strategy includes three mediums: Facebook, Twitter and Blog/Email. And, we have different goals for each of those three mediums. In the Email/Blog phase, you email out your content to your contact database. On Twitter, the goal is to attract as many loosely connected followers as possible. On Facebook, the goal is to begin conversations. And, since conversations are where information is exchanged, this sets up a potential sales scenario. So, our goal is enlist as many of your email contacts as Facebook friends or followers and to drive your new relationships on Twitter onto Facebook. This is an ongoing process, not an event, so publishing your content on all three mediums remains a staple of the plan.
In terms of frequency, our plan recommends the following: 2 blogs per month spaced at two week intervals, daily Facebook conversation starter post and daily Twitter conversation starter post. When properly coordinated, your content flows out like a coordinated PR flight, with the main source of information introduced in the blog, then daily tied-in comments or questions posted into the more active social mediums on a daily basis. The result is a two-week conversation led by you on the benefits of a specific procedure that attracts followers with interesting content and engages them with leading questions and prompts. And, ultimately, on Facebook, where conversations can occur, you can begin to identify individuals who want to discuss procedures. At the very least, this strategy will raise your profile and awareness and connect you very closely with an ever-growing circle of influence.
We are offering our Social Media strategy in three forms.
Turnkey Social Networking Program:
You only provide the blogs twice each month and Dog Star Media does it all: $850/month.
Show Us How/Set Us Up:
In a three-month primer, Dog Star Media gets you set up, planned, trained and operating your own integrated Social Networking Program: $850/month for three months.
Daily Posting Service:
If you only want to have a daily conversation starter on Facebook and Twitter, Dog Star Media can plan and execute that for $250/month.
If you are ready to talk about using Social Media as part of your marketing strategy, these strategies were designed specifically for cosmetic surgery and dentistry practices and small businesses in general. If you are interested in learning more about how this can work for you, please email me at donald@dogstarmedia.com.
