By now, most everyone recognizes the need to be on Facebook as part of a social media strategy. The great majority are not using it effectively but the landrush is on into Facebook. The potential of Twitter, however, is hardly being discussed in the cosmetic dental and surgical markets however.
Twitter is basically a newsfeed. Short, fast moving messages. How can it possibly be used for marketing elective surgeries or dental work? Well, where there is an audience, easy usage and portability, there are marketing applications.
The requirements for a relationship for Twitter are very low. People will easily follow what appears to be a good source of information. Unlike Facebook where there is an implied friendship and the relationship between parties can be a little intrusive if you let it, Twitter is a hit-and-run social medium with a low threshold for acceptance. That means if you begin programming your Twitter feed with good content, it can spread easily.
So, what makes good content? How about any information about your specialites? Twitter has a search function just like any other site. If your posts include terms that people may seek out related to your specialties, if you posted recently your post will come up in a search. This allows you to attract followers who want your services. Good content can be as much as a specific blog post or simply a link to your web site.
Twitter can be used to make new connections and drive traffic to your web site. It all depends on how you use it. And, since Twitter is fast moving with information that cycles quickly, frequent posts make you that much more visible. Like any good PR strategy where you are seeking exposure, you have to understand the medium, how it is used and how to communicate within the confines of the medium. Dog Star Media offers a strategy for Twitter as part of our new social networking strategy. Our Twitter strategy can stand alone or it can work as part of larger social media strategy. For Twitter only, our Basic Social Media program can keep you relevant on Twitter with two content-related posts per day for as little as $250/month. If you are interested in beginning a Twitter following and driving new traffic to your web site from Twitter exposure, please email me today to learn how at donald@dogstarmedia.com. Or you can follow me on Twitter. Just search Dog Star Media on Twitter and Follow.
